Churromania
 | |
| Company type | Privately held company |
|---|---|
| Founded | ����1997 |
| Headquarters | Miami, Florida , United States |
| Owner | Ariel Acosta-Rubio, María Alejandra Bravo & Miguel Bravo |
Churromania, based in Miami, Florida, is a Venezuelan chain of Churro stores founded by Ariel Acosta Rubio and his wife, Maria Alejandra Bravo, in 1997.[1] Churromania specializes in different styles of churros, but also serves hot chocolate, coffee and an assortment of Pepsi brand beverages, alongside specialised products from specified states.
Churromania has more than 120 franchises across 6 different countries,[1] including Venezuela, the United States, the Dominican Republic and other Latin American nations.[2]
History
Ariel Acosta-Rubio and Maria Alejandra Bravo opened their first churro stand in Puerto La Cruz, a beach town four hours away from the capital of Venezuela. After experiencing mild success in the endeavor they set themselves a goal to "take Churromania to each corner of Venezuela and the World." They spent the next nine months devising the perfection for the dough ingredients and, by the time the recipe was complete, they were able to open a new store.[1][2]
With the second store open popularity grew across the country and Churromania was able to open 15 more stores in less than a year and a half. Now based in Miami, Florida, Churromania opened up approximately 120 more stores and started marketing themselves nationally with the inclusion of American-based franchises having the Hispanic market as their main target.[1][2] The organization began US operations in 2001 in Miami.[3][4]
References
- ^ a b c d Gómez, Ivonne (14 April 2013). "Churromania, de Venezuela al Mundo". El Nuevo Herald. Retrieved 1 August 2013.
- ^ a b c Shoer-Roth, Daniel. "The Churro Goes Mainstream". Retrieved 21 August 2013.
- ^ The Food Institute's Food Industry Review - Google Books. Books.google.com. Retrieved 2013-09-05.
- ^ VenEconomy Weekly - Google Books. Books.google.com. Retrieved 2013-09-05.