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Latin American Pay Television Service (LAPTV) |
Cinecanal is the first satellite film channel produced by Latin American Pay Television Service (LAPTV) for Latin America. This channel was born in 1993 after an agreement with the four major Hollywood studios (Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox) that decided to gather in order to bring the best movies to Latin American subscribers. |
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LAPTV programs and features mainly films through its pay television channels in Latin America; superpremium channel Movie City™, premium channels Cityvibe™, Cinecanal™, Citymix™ and Cinecanal Classics™ and basic channel The Film Zone™. Headquartered in Atlanta, Georgia, USA, LAPTV has offices in Argentina, Mexico and Venezuela. |
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Task: to offer the best entertainment to every household in the region. LAPTV has succeeded in this task by remaining committed to its subscribers offering the best Hollywood movies and series, as well as independent and international productions through its channels Movie City™, Cityvibe™, Cinecanal™, Citymix™, Cinecanal Classics™ and The Film Zone™. |
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Vision: LAPTV’s vision is to be the leader in production and distribution of pay television services in Latin America by bringing the best entertainment to every Spanish speaking household in the region. LAPTV sticks to its vision rendering an excellent service to its subscribers offering nine Premium channels with extraordinary quality productions as well as one basic channel with the same characteristics. |
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''Values:'' |
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Creativity |
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We are interested in making changes and being original, taking risks and offering the best product to operators and subscribers of pay television in Latin America. |
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Commitment to customers |
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Our customers are extremely important for us and we always try to fulfill their needs and interests. |
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Dynamics |
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We are a company in constant movement, we are always ahead and acquire the most advanced telecommunication equipment to grant a better signal to our subscribers. |
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Diversity |
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One of our goals is to get and train talented personnel from all over the world, specially from Latin American countries. |
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Contents |
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LAPTV’s channels present mostly cinema features, being the most important ones the films that the four major Hollywood studios - LAPTV partners – distribute in Latin America. Apart from this material, LAPTV attends most important international markets to acquire the best independent and international features as well as the best series for adults. Thus we affirm and reassure our commitment to get the best quality product to help us fulfill our entertainment goals. |
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== Our offices == |
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Office in Atlanta: LAPTV has headquarters in Atlanta, Georgia, USA where all the company’s channels Movie City East, Movie City West, Cityvibe™ East, Cityvibe™ West Cinecanal East, Cinecanal West, Citymix East, Citymix™ West, Cinecanal Classics and The Film Zone are produced and uplinked to the satellite. |
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The company’s President and CEO, the Vice-President and General Manager as well as the following departments are settled in Atlanta. |
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- Programming and Acquisitions Department: in charge of acquiring films and series and preparing monthly programming grids for the different channels. |
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- Marketing and Creative Services Department: in charge of corporate planning of both areas. It also prepares all promotional material as well as original productions such as (“Un café con.... Movie City, “Zoom”) and has direct relationship with regional offices. |
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- Operations Department: in charge of arranging and up linking channels to satellite so that all pay television cable operators may down load them in their respective operations regions. |
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- Finance and Business Development Department: in charge of the company’s administration and financial strategic planning. |
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- Business and Legal Affairs Department: in charge of handling contracts and business relationships. |
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- Corporate Sales and Publicity Department: in charge of handling all corporate sales as well as everything related to advertising sales. |
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Regional Offices: They are located in strategic cities of Latin American market in order to cover the whole region and to render an efficient service to all pay television services. Every office has: Sales, Marketing and Finances areas with highly qualified personnel to grant a specialized service and advice to all systems requiring it. |
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The main purpose of our regional offices is to collaborate with operators with ideas to develop new sales and marketing programs. They also carry out joint actions to increase the number of subscribers of each operator. |
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For LAPTV Latin American pay television systems more than clients are “partners” and with them the company gets ready to reach its prospective goals. |
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''LAPTV NORTHERN REGION'' |
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Serves the following countries: Aruba, Barbados, Colombia, Costa Rica, Curaçao, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Dominican Republic, El Salvador, Trinidad & Tobago, and Venezuela. |
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It has two offices: |
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a) Mexico’s office (only for Mexico) |
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b) Venezuela’s office (for the rest of the countries) |
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''LAPTV SOUTHERN REGION'' – Buenos Aires, Argentina |
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Operates in Argentina, Bolivia, Chile, Paraguay and Uruguay. |
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== Our Channels == |
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LAPTV has been very careful in developing channels for different market segments helping pay television cable operators to meet their subscribers’ different needs. |
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LAPTV’s corporate policy regarding channels is to concentrate in different entertainment options for the whole family, of high quality and prestige, providing the best available movies and series for the different pay television services. |
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In April 1993, LAPTV launches Cinecanal, first 24-hour commercial free all-movie channel, in original language with subtitles. These characteristics made it a Premium Channel. |
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Cinecanal’s growth in Latin American market was explosive and it was soon placed among the favorite channels for the audience of the regions’ different countries (Argentina, Chile, Uruguay, Paraguay, Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Venezuela, Colombia, Ecuador, Peru, Costa Rica, Central America and Caribbean Islands). |
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Later in 1996 and 1997 keeping its commitment of granting each time more and better entertainment options by television, LAPTV launches two new channels with special characteristics: multiplex Cinecanal 2, first and then, superpremium Movie City. |
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In 1998 LAPTV enters into an agreement with DreamWorks SKG for the exclusive rights to feature the entire studio’s product in all Latin American countries. |
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In April 1999 and in answer to a particular situation of pay television in Latin America, LAPTV decides to launch The Film Zone, a new movie channel for the basic tier. Since then subscribers have strongly accepted this channel and now it is among the channels with more audience (Source: IBOPE Media Information – Rating Multicountry: Chile, Mexico, Brasil, Argentina). |
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In September, 1999 LAPTV signs an agreement to use Sundance Channel brand in Latin America. Sundance Channel is a Robert Redford’s company for the promotion of international cinema. |
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In August 2004 and in order to add value and variety to its premium pack, LAPTV launches Cinecanal Classics, fulfilling in this way its promise to offer films and series. |
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To prove once more that it is a technological and commercial innovative leader company in the Latin American pay television industry, LAPTV launches during 2005 together with Intercable from Venezuela, Movie City On Demand, a service through which customers may exclusively and personally reach all titles offered that are stored in a video server as well as all television contents at will, without being subject to a scheduled programming with pre-established timetables. |
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Continuing with this policy, in 2006 LAPTV launches a HD (High Definition) platform enabling technically equipped cable operators to use this material and offer it to their subscribers. |
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2007 represents a landmark in LAPTV’s history. The company enhanced its Movie City Pack with the addition of more channels and presents the re-launching of Cinecanal 2™, called Citymix™ as from November and a completely new and leading channel: Cityvibe™. Both changes add more contents and value to this Pack offering a variety of programs for the most demanding Latin American audience. |
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''Movie City'' |
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Movie City presents exclusively for pay television first-runs of all current films and series distributed in Latin America by Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox. Featured also on Movie City™ are DreamWorks SKG titles and award-winning independent and international films, in their original versions, commercial free and with Spanish subtitles. Movie City presents every month one movie specially recommended by Sundance Channel as a result of the agreement signed in 1999. |
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Characteristics: |
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- Every night from Monday to Friday, a different first-run: Movie City thinking in its subscribers presents from Monday to Friday one different movie. All films are first-runs for Latin America. The most important ones are presented on Sundays’ prime time. |
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- Limited time for each film’s exhibition: movies in Movie City are featured for a short three to four months period. Once this short superpremium running schedule is over, they pass to other ones and do not return to superpremium category. |
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- Constant and huge titles’ renewal: this is Movie City’s greatest commitment with subscribers. The programming must be constantly renewed. Around 60 different first-run, exclusive films are featured per month, all of them comprised within this “limited running schedule” characteristic of Superpremium category. |
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- Exclusivity: while a film is on Movie City it cannot be presented on any other pay television channel in Latin America. |
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- Digital audio and video: all material presented by Movie City must comply with this quality requirement. |
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- Original version: we say that on Movie City you can see movies as if you were at the cinema because they are featured as they have been made by the producers for the first run at cinemas, commercial free, unedited, with original sound and electronically subtitled. |
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Target: |
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- Movie City’s fans are mainly young men, around 33 years old, single, with an over-average social and cultural level. |
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- Selective persons. They enjoy with the privilege of watching and experiencing new titles, contents and situations. Always up-dated. |
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- Professionals, socially active with an urban lifestyle who enjoy culture and have high-level fun. |
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Movie City features the most recent films and series distributed by |
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Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures |
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and Twentieth Century Fox |
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+ all films from DreamWorks SKG |
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+best and most selected international and independent productions |
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Slogan: Movie City, first-runs only. |
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''Cityvibe™'' |
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Cityvibe™ is a young adults’ aimed channel with a non-traditional way of presenting programs. |
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Cityvibe™ is exclusive for those who experience and long for innovative and original content. It offers different genres seeking entertainment through challenge and controversy presenting “edgy” unedited material. |
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Cityvibe™ includes avant-garde films, polemical documentaries, controversial series, horror films, the best contemporary animé, unique and original concerts, commercial free, unedited and with digital sound and video. |
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Besides it will also present material made by those who give life to the cities, completing this interesting channel, specially created for an unconventional audience seeking for new roads on television screens. |
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Cityvibe™ means trends, innovation, realism and avant-garde. |
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Target: |
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- Young adults (28) specially middle and high class men with the highest cultural, economic and social level of premium |
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- Open-minded persons ready to experience breaking-rules contents. Leaders, intellectuals, interested in art and culture seeking for a channel with different programs and variety of genres. |
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Slogan: “Cityvibe™. Feel it” |
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''Cinecanal'' |
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Cinecanal is the first satellite film channel produced by Latin American Pay Television Service (LAPTV) for Latin America. This channel was born in 1993 after an agreement with the four major Hollywood studios (Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox) that decided to gather in order to bring the best movies to Latin American subscribers. |
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Apart from the mentioned agreement, the company also has the movies from DreamWorks S.K.G, Steven Spielberg, Jeffrey Katzenberg and David Geffen’s studio. |
Apart from the mentioned agreement, the company also has the movies from DreamWorks S.K.G, Steven Spielberg, Jeffrey Katzenberg and David Geffen’s studio. |
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Since its beginning, |
Since its beginning, Cinecanal is a Premium channel, therefore complies with the following requeriments: |
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• 24 hours, 365 days of the year with the best movies form the four major Hollywood studios. |
• 24 hours, 365 days of the year with the best movies form the four major Hollywood studios. |
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• Commercial free |
• Commercial free |
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• Original versions with subtitles |
• Original versions with subtitles |
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• Exclusive movies (cannot be seen on any other channel while in |
• Exclusive movies (cannot be seen on any other channel while in Cinecanal’s running schedule) |
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• Digital audio and video. |
• Digital audio and video. |
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Cinecanal offers more than 180 different movies and from 4 to 8 exclusive first-runs per month. Movies from the four studios’ libraries are also available. |
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The usual running schedule for a movie in |
The usual running schedule for a movie in Cinecanal is twelve months. This term may change due to special commercial conditions, but in general, the material from the four major studios is available for Cinecanal during a one-year term. |
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The programming grid offers an attractive prime time where best titles and first-runs are scheduled and as from April 2004, the channel has added three segments between movies to open Hollywood doors to its subscribers showing them what happens in the glamorous cinema world. |
The programming grid offers an attractive prime time where best titles and first-runs are scheduled and as from April 2004, the channel has added three segments between movies to open Hollywood doors to its subscribers showing them what happens in the glamorous cinema world. |
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These segments are “ZOOM” (original |
These segments are “ZOOM” (original Cinecanal’s production) presenting “tips” on actors, actresses and Hollywood tendencies, generally related to the channel programs. In this way, viewers not only have information about their favorite stars, but also get to know when they will be able to see them on screen. |
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Besides, “Special Cycles” such as Spectacular Tuesdays or Impact Wednesdays are programmed each month with movies presenting a special actor , from a certain director or with a certain common theme that are programmed together in order to grant variety and attraction to its programming. |
Besides, “Special Cycles” such as Spectacular Tuesdays or Impact Wednesdays are programmed each month with movies presenting a special actor , from a certain director or with a certain common theme that are programmed together in order to grant variety and attraction to its programming. Cinecanal also celebrates stars’ birthdays with one of their movies. |
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Cinecanal reaches nowadays twenty one country households in Latin America. This means that more that 8.000.000 Latin American subscribers enjoy our channel. |
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Note: at the time of |
Note: at the time of Cinecanal’s launching in Argentina, some markets did not have the necessary technology for a premium service, therefore LAPTV officers decided to offer Cinecanal on the basic tier, although in the rest of Latin American countries it is offered encoded, as all Premium channels. |
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Target: |
Target: |
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- Cinecanal’s followers are heads of family (36), married with children within 16 and 25 years old, socially and culturally middle/high middle class. |
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- Living according to fashion, they like television and choose films to live their fantasies and escape daily routine. |
- Living according to fashion, they like television and choose films to live their fantasies and escape daily routine. |
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- Fathers and sons sharing in family and with friends. They love Hollywood movies with several actors on a trendy/fashion channel. |
- Fathers and sons sharing in family and with friends. They love Hollywood movies with several actors on a trendy/fashion channel. |
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Slogan: Live Hollywood, Live |
Slogan: Live Hollywood, Live Cinecanal |
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''Citymix'' |
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Citymix™ is Cinecanal 2’s evolution. It is a young channel with something to offer to every viewer. A varied and funny channel to entertain the whole family, offering different excellent quality content in a young and renewed vision. Great Hollywood and independent titles. Its basis is a “mix” of films and genres creating a new relation emphasizing the diversity of its audience. |
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Citymix™ followers will be those having a convenient, creative and flexible personality who enjoy escaping from their reality through movies and living the lives of their favorite actors. |
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Great movies, Hollywood and independent best productions are presented on Prime Time, featuring first-runs during weekends with a previous section for young viewers. |
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Due to its flexible characteristics, Citymix™ will not have fixed schedules, offering specific programs for each member of the family as well as a panoramic view of present Hollywood LAPTV package. |
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The best Hollywood and international films with only one-minute break between movies, exclusive material, in original language, commercial free, unedited, with digital audio and video. |
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Target: |
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- Men and women (36+), married with children within 16 and 22 years old, professionals, urban residents, Movie City Pack’s subscribers. |
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- “Adult escapists” enjoying to be up-dated with Hollywood actors, actresses and directors. |
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- Citymix™ is a dynamic and amusing channel presenting the best Hollywood productions in a convenient package. |
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Slogan: “Citymix™ more films” |
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''Cinecanal Classics'' |
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In August 2004, LAPTV adds Cinecanal Classics to its channels’ offer, without any additional cost to its subscribers. |
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Cinecanal Classics thanks to the support and access to the libraries of the four partner studios: Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox presents movies from the 30’s, 40’s, 50’s and 60’s completing in this way LAPTV’s offer. These films are presented in excellent versions, commercial free, in their original language with Spanish subtitles and most of them, remastered versions with digital audio and video quality. |
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Cinecanal Classics presents cycles with the greatest Hollywood stars, such as Marilyn Monroe, John Wayne, Burt Lancaster, Grace Kelly, Gary Cooper, Anthony Quinn, Marlon Brando, Tony Curtis or Lana Turner, all the stars that turned Hollywood into what it is today. |
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Besides, Cinecanal Classics presents its own segments with information from Hollywood, its beginnings, mega productions and, above all, the stars that were famous at that time and that gave way to the well known Hollywood Boulevard “Walk of Fame” and to Los Angeles Vine Street. |
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With Cinecanal Classics LAPTV’s premium pack has ALL the cinema: the one that starts glamour industry and great productions (Cinecanal Classics) today’s Hollywood (Cinecanal and Citymix) and first-runs (Movie City). |
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Cinecanal Classics brings unknown Hollywood to the viewers and gives them the opportunity to enjoy the movies that made this city the center of movie making. |
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Target: |
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Primary: young people from 20 to 35 years old. University graduates and successful executives. Economically independent. They are discovering the world and defining their tastes. |
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Secondary: adults over 50 who enjoy remembering movies from the 30’s to the 60’s. |
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Both groups enjoy television and cinema as a “means of escape” and are aware that what this channel offers is not always available on video. |
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Slogan: Cinecanal Classics, Hollywood that you do not know. |
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''The Film Zone'' |
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The Film Zone was created in April 1999 to meet a specific need (of basic channels’ market) to have a channel programming the best movies of the 70’s, 80’s and 90’s. |
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The Film Zone presents movies and series from LAPTV’s partners studios (Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox) as well as the best international ones, specially the material sponsored by the prestigious Sundance Channel, founded by Robert Redford. |
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The Film Zone’s movies and series are dubbed into Spanish during the day and in their original language with subtitles at night. Its diverse programs are directed to the entire family and are divided into segments programmed according to strategic schedules to meet specific audience's needs.; Film Zone Premiere: presents box-office successes that subscribers are longing to watch again; Inzomnia: Hollywood's best movies for sleepless who enjoy good cinema late at night; Exxtreme: presents adult movies for couples and the interactive segment E-movie where viewers can vote for their favorite movie through the internet. Most voted movie is transmitted on specific day and time. Sundance Channel Recommendation: independent and international films recommended by Robert Redford’s channel. |
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This channel is available for pay television services in Latin America and reaches more than 8.000.000 subscribers. |
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The Film Zone’s principal aim is to offer the subscribers a greater and wider 24-hour program with Hollywood and international movies and series that the viewers had always longed to enjoy again. |
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As a basic system channel The Film Zone can have commercials. |
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Target: |
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Primary: housewives (35), mainly married with kids. Worried about their children’s welfare, they control what their families watch. They seek for safe entertainment for the whole family specially during daytime. |
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Secondary: working couples. When they are at home they seek Hollywood entertainment as well as adult films that enable them to live other fantasies. |
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Slogan: THE FILM ZONE, always more. |
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Mov''ie City Pack'' |
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LAPTV multiplied the best entertainment per 9 and created the Movie Pack, the most complete premium channels pack in Latin America. |
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Movie City Pack is formed by Movie City East, Movie City West (two hours delay) Cityvibe™ East, Cityvibe™ West (two hours delay) Cinecanal East, Cinecanal West (two hours delay), Citymix East, Citymix™ West (two hours delay) and Cinecanal Classics . |
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• Nine 24-hour mainly movies channels |
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• Nine different options at the same time |
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• Best all times Hollywood films and most recent international and independent movies |
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• Best and most recent series of the highest quality, both Hollywood and international productions. |
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• Documentaries, exclusive musical events for a demanding audience. |
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• Suitable timetables |
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• Original versions with subtitles. |
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• Unedited and commercial free |
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• Digital audio and video |
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Movie City Pack is the film pack offering the greatest variety and the best quality for Latin American audience. Movie City for those wishing to enjoy only first run films. For those who prefer different proposals or contents, Cityvibe™ will be their channel. Those who want to enjoy all present Hollywood glamour, choose Cinecanal. Those interested in different genres and box-offices successes may choose Citymix and those enjoying Hollywood classics will watch Cinecanal Classics. |
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Web site: [www.paquetemoviecity.tv] |
Web site: [www.paquetemoviecity.tv] |
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Revision as of 17:36, 4 February 2008
Cinecanal is the first satellite film channel produced by Latin American Pay Television Service (LAPTV) for Latin America. This channel was born in 1993 after an agreement with the four major Hollywood studios (Universal Studios, Metro-Goldwyn-Mayer, Paramount Pictures and Twentieth Century Fox) that decided to gather in order to bring the best movies to Latin American subscribers.
Apart from the mentioned agreement, the company also has the movies from DreamWorks S.K.G, Steven Spielberg, Jeffrey Katzenberg and David Geffen’s studio.
Since its beginning, Cinecanal is a Premium channel, therefore complies with the following requeriments: • 24 hours, 365 days of the year with the best movies form the four major Hollywood studios. • Commercial free • Original versions with subtitles • Exclusive movies (cannot be seen on any other channel while in Cinecanal’s running schedule) • Digital audio and video.
Cinecanal offers more than 180 different movies and from 4 to 8 exclusive first-runs per month. Movies from the four studios’ libraries are also available.
The usual running schedule for a movie in Cinecanal is twelve months. This term may change due to special commercial conditions, but in general, the material from the four major studios is available for Cinecanal during a one-year term.
The programming grid offers an attractive prime time where best titles and first-runs are scheduled and as from April 2004, the channel has added three segments between movies to open Hollywood doors to its subscribers showing them what happens in the glamorous cinema world.
These segments are “ZOOM” (original Cinecanal’s production) presenting “tips” on actors, actresses and Hollywood tendencies, generally related to the channel programs. In this way, viewers not only have information about their favorite stars, but also get to know when they will be able to see them on screen.
Besides, “Special Cycles” such as Spectacular Tuesdays or Impact Wednesdays are programmed each month with movies presenting a special actor , from a certain director or with a certain common theme that are programmed together in order to grant variety and attraction to its programming. Cinecanal also celebrates stars’ birthdays with one of their movies.
Cinecanal reaches nowadays twenty one country households in Latin America. This means that more that 8.000.000 Latin American subscribers enjoy our channel.
Note: at the time of Cinecanal’s launching in Argentina, some markets did not have the necessary technology for a premium service, therefore LAPTV officers decided to offer Cinecanal on the basic tier, although in the rest of Latin American countries it is offered encoded, as all Premium channels.
Target:
- Cinecanal’s followers are heads of family (36), married with children within 16 and 25 years old, socially and culturally middle/high middle class. - Living according to fashion, they like television and choose films to live their fantasies and escape daily routine. - Fathers and sons sharing in family and with friends. They love Hollywood movies with several actors on a trendy/fashion channel.
Slogan: Live Hollywood, Live Cinecanal
Web site: [www.paquetemoviecity.tv]
External links
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