Cinemax (Asian TV channel)

Cinemax
Country	Singapore
Network	HBO Asia
Ownership
Owner	HBO Asia Pte Ltd
Links
Website	http://www.cinemaxasia.com/

Cinemax (also known as MAX by HBO in Vietnam) is a Southeast Asian pay television channel, part of the HBO Asia network. It features action and suspense movies like its US counterpart. Cinemax is headquartered in WarnerMedia Asia office in Singapore.

History

Cinemax (1996–2009)

Cinemax Asia is the secondary channel of HBO Asia was launched in August 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, it was launched on Astro on Channel 18 replacing the ill-fated MGM Gold on 24 August 1998.

Max (2009–2012)

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia is American Movies channel becomes^{[clarification needed]}.^[1]^[2]^[3]^[4]

Cinemax (2012–present)

Max changes its id and promos red theme and logo with a more bolder approach to match its American counterpart, with new Action Movies and Thriller Movies and now a competitor to Fox Action Movies

Logo

Logo used in 2001-2008
Cinemax Old Logo in 2008-2009
Logo used in 2009-2012 after rebranded
Cinemax's New Logo in 2012-2016
Cinemax New logo 2017–Present

References

^ [1] ^{[dead link]}
^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Retrieved 23 January 2018.
^ "Archived copy". Archived from the original on 2009-04-01. Retrieved 2009-03-24. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
^ [2] ^{[dead link]}

External links

Cinemax Asia's official site

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[1] [1] ^{[dead link]}

[2] "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Retrieved 23 January 2018.

[3] "Archived copy". Archived from the original on 2009-04-01. Retrieved 2009-03-24. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)

[4] [2] ^{[dead link]}

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