Consumer innovativeness
Consumer innovativeness is a construct that deals with how receptive consumers are to new products[1]. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.[2][3][4][5]
References
- ^ Guhathakurta, Rahul (2016-05-26). "Understanding the Profile of a 'Consumer Innovator'". IndraStra Global. Rochester, NY. ISSN 2381-3652 – via SSRN.
- ^ "Consumer Innovativeness". Wiley International Encyclopedia of Marketing. doi:10.1002/9781444316568.wiem03009. Retrieved 2014-10-29.
- ^ Steenkamp, Jan-Benedict; Hofstede, Frenkel ter; Wedel, Michel. "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. 63 (2). American Marketing Association: 55–69. doi:10.2307/1251945. JSTOR 1251945.
- ^ Goldsmith, Ronald; Hofacker, Charles. "Measuring consumer innovativeness". Journal of Academy of Marketing Science. 19 (3). Springer: 209–221. doi:10.1007/BF02726497. Retrieved 7 May 2016.
- ^ Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of Economic Psychology 21, no. 3 (2000): 233-252.
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