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Cottonelle

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Cottonelle toilet paper

Cottonelle is a brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand.

Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.

In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be."[1]

At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain amount of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.

Cottonelle is marketed as Andrex in the UK.[2]

Cottonelle was introduced in Canada shortly after its 1972 introduction in the United States. Due to corporate changes in Canada, during 2004 Scott Paper Limited (which became Kruger Products) transitioned the highly recognisable Canadian branding to the new name of Cashmere.[3]

References

  1. ^ Duncan-Durst, Leigh Cottonelle On Crack (Literally!) MarketingProfs Daily Fix (April 16, 2008). Retrieved on 2-12-09.
  2. ^ "Kimberly-Clark Combines Brands to Create Kleenex Cottonelle Bathroom Tissue". The Free Library. Retrieved 2014-02-23.
  3. ^ Peter Rukavina, ruk.ca, January 16, 2006, "[1]", October 15, 2009


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