Creative Nation, MCN

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Creative Nation Network
CountryIreland
Broadcast areaInternational
NetworkMulti-Channel Network (MCN) for YouTube Creators
HeadquartersDublin, Ireland
Programming
Language(s)English
Ownership
OwnerCreative Nation Network
History
Founded2013
Links
Websitecreativenationnetwork.com

Creative Nation Network, YouTube MCN. was a global media network that operated a Multi-Channel Network (MCN) on the YouTube platform. It was the largest MCN in Ireland and within the top 5 MCNs based in Europe.[1] Creative Nation offered support, scaled technologies and additional revenue streams to its clients and in return takes a share of their YouTube channel's revenue.[2][citation needed]

Creative Nation Network rose to popularity for offering their clients a 90% share of their channel's revenue compared to the then industry-average of 60%. As of December 2014, Creative Nation had a combined global reach of 500 million views per month.[3][citation needed]

Creative Nation's website has been offline since 2017, and the company appears to no longer be actively operating as an MCN.[4] They continued to produce original content for their Owned & Operated channel, Facts. until February 2018. CEO Shane C said in a statement to Fora, that the channel had never churned a full year of profit, and had lost over $12,000,000 over its 4 years of operation.[5]

The company resumed work in January 2021.

History[edit]

Creative Nation Network was founded in October 2013 by current Chief Executive Officer Shane C. Shane had previously been employed as a talent scout for another YouTube MCN, Forela Digital and was responsible for signing up talent with a combined more than 40 million monthly viewer-ship to that network.

Creative Nation Network also owned AdLeap, a fully owned Creative Nation subsidiary founded in February 2015 that engaged with brands and media-buying agencies to create promotional advertising campaigns on YouTube with both creators in Creative Nation Network MCN and externally.

See also[edit]

References[edit]

  1. ^ "Meet the 17-year-old whose company is helping out YouTube channels".
  2. ^ "Creative Nation". Archived from the original on February 16, 2015. Retrieved April 25, 2015.
  3. ^ "Meet the 17-year-old whose company is helping out YouTube channels".
  4. ^ "Home - Creative Nation". April 25, 2017. Archived from the original on April 25, 2017. Retrieved October 2, 2018.
  5. ^ "'Not a viable business': Popular Irish YouTube channel Facts will be axed after losing €400k". Fora.ie. Retrieved October 2, 2018.