Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, which is hidden even from our own understanding, but is also seen in our actions. The cultural codes of a nation helps to understand the behavioral responses characteristic of that nation's citizens.
Types of cultural codes
There are three kinds of global cultural codes: preliterate (traditional), literary and screenful. Each type contains basic cultural code, opened to self-generation of new, secondary cultural codes.
Culture code in the literature
- Kononenko B. The big Dictionary of Cultural Studies. Moscow, 2003. ISBN 5-94538-390-2
- Culture and Cultural Studies: Glossary. Moscow, 2003. ISBN 5-88687-134-9
- Clotaire R. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. New York, 2006. ISBN 978-0-7679-2056-8
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