DuoBoots

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(Redirected from DUO (footwear))
DuoBoots
Company typePrivate
IndustryFootwear, fashion, design and retail
FoundedLondon, UK (1974 (1974))
Headquarters
London
,
UK
Websiteduoboots.com

DuoBoots is a women's footwear brand that pioneered the concept of boots with multiple calf fittings in the 1970s.

History[edit]

In 2012, DuoBoots (then trading under the name Duo) won the Queen's Awards for Enterprise for International Trade 2012[1][2]

In 2016, the brand briefly became known as Ted&Muffy, named after the brands original founders, Ted and Ted and Muffy Maltby , who opened a footwear store in Bath in the early 1970s.[3][4] In 2017, the brand re-established its original name, DuoBoots.

In 2020, the brand was purchased by Mary Alice Malone of Malone Souliers, who soft re-launched it.[5]

Description[edit]

DuoBoots is based in London and is sold exclusively online. It provides a choice of calf and foot sizes in knee-high and over-the-knee boots. Their boots are handcrafted in Portugal by specialist family-run artisanal factories.

References[edit]

  1. ^ "2012 Winners". Queen's Awards Magazine. Archived from the original on 2015-01-15.
  2. ^ "Queen's award for Enterprise". Frome Times.
  3. ^ "International Trade: Success is made-to-measure at DuoBoots". Financial Times.
  4. ^ "Ted & Muffy: New boot store to open on Milsom Street, Bath". Bath Chronicle.[permanent dead link]
  5. ^ Spruch-Feiner, Sara (2022-12-22). "How size-inclusive boot brand DuoBoots leveraged TikTok influencers to relaunch". Glossy. Retrieved 2024-02-19.