Daniel Defense
 | |
| Company type | Private Company |
|---|---|
| Industry | Arms |
| Founded | 2002 in Savannah, Georgia, United States |
| Headquarters | Black Creek, Georgia, United States |
Key people | Marty Daniel (CEO) |
| Website | danieldefense |
Daniel Defense is an arms manufacturer, founded in 2002 by Marty Daniel in Savannah, Georgia. Following substantial growth, in 2009 Daniel Defense expanded and moved into a new manufacturing facility in Black Creek, Georgia where it is now based. It has also expanded to a second facility in Ridgeland, South Carolina.[1] Daniel Defense was featured in Inc Magazine's Top 5000 list in 2012, 2013, and 2014.[2] Daniel Defense has notable clients for its rail systems, such as the United States Special Operations Command, and the United Kingdom's Ministry of Defence.[3]
2019 Lawsuit
In 2019, the parents of a woman who was killed in the 2017 Las Vegas Shooting sued the company because it manufactured some of the gunman’s rifles. The company was named in the lawsuit, along with 7 other firearm manufacturers which the shooter used to purchase his weapons.
Products
Daniel Defense manufactures firearms and firearm accessories including custom variants of rifles, such as the AR-15 rifle and M4 carbine, advanced rail systems, custom upper receivers, and advanced barrels.
Super Bowl ad controversy
In December 2013, Daniel Defense was involved in controversy when it submitted an advertisement to several local Fox stations for broadcast during Super Bowl XLVIII. The stations rejected the advertisement, citing NFL advertising policy which states: “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunition will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”[4][5][6] Daniel Defense responded to the rejection by criticizing the NFL's policy and Fox's decision, asserting that its ad did not contain any firearms, and that it also sells outdoor equipment, not only firearms, and accordingly falls within the exceptions in the policy.[7][8] The NFL responded to the claims by denying any involvement in the rejection of the advertisement, but it did confirm that its policy does ban advertisements with firearms in them and in the end the advertisement was not accepted.[9][10]
Television appearances
In 2016, CEO & Founder Marty Daniel was featured in Season 1, Episode 3 of CarbonTV's original series, American Elements.[11]
See also
References
- ^ "Daniel Defense taking cautious approach to growth", Savannah Morning News. Retrieved August 07, 2014.
- ^ "Daniel Defense Company Profile", Inc Magazine. Retrieved August 07, 2014.
- ^ "About us", Daniel Defense, Inc. Retrieved August 07, 2014.
- ^ "NFL denies Daniel Defense Super Bowl commercial: Please review the play", Washington TImes. Retrieved August 07, 2014.
- ^ "Gun Commercial Banned From Super Bowl 2014 By Fox Due To NFL Rules: REPORT", Huffington Post. Retrieved August 07, 2014.
- ^ "NFL bans gun seller's gun-free ad from Super Bowl: Watch, weigh in", Los Angeles Times. Retrieved August 07, 2014.
- ^ "The Pro-Gun Ad Too Controversial for the Super Bowl", ABC News. Retrieved August 07, 2014.
- ^ "NFL Calls Gun Company’s Super Bowl Ad Claim ‘Completely Bogus’", CBS Local DC. Retrieved August 07, 2014.
- ^ "NFL Bans Super Bowl Gun Commercial", Guns & Ammo. Retrieved August 07, 2014.
- ^ "NFL under fire for banning Super Bowl gun commercial that features silhouette of an AR15 assault rifle", Daily Mail. Retrieved August 07, 2014.
- ^ "Marty Daniel : American Elements". CarbonTV. Retrieved 2016-02-04.