Decade of Behavior
The Decade of Behavior is the American Psychological Association's nickname for the 2000s. The name represents a public education campaign to bring attention to the importance of behavioral and social research.[1] The initiative has been endorsed by more than 70 professional associations across a variety of disciplines.[2] The campaign was first championed in 1998 by Richard C. McCarty, then-Executive Director of Science of the APA.
It is the successor to the 1990s' "Decade of the Brain".
References
- ^ Azar, Beth (February 1998). "APA launches 'Decade of Behavior'". Monitor on Psychology. 29 (2). American Psychological Association. Retrieved 2008-01-11.
- ^ Yairi, Keren (Winter 2003). "Decade of Behavior Moves Onward". Psychological Science Agenda. 16 (1). American Psychological Association. Retrieved 2008-01-11.