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Dedeman

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File:Logo-dedeman.jpg

Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 44 hypermarkets (November 2014) in the country. Dedeman was created in 1992, by two brothers Adrian and Dragoş Pavăl.[4]

History

Dedeman was founded in 1992 in Bacău, Romania, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise. Dedeman recorded a rapid growth of success, presently owning over 44 store complexes with tens of hectares spread all over the country.

Financial figures

Number of Employees

  • 2014: over 7200
  • 2013: over 6.700 [5]
  • 2012: over 5800
  • 2011: over 4.300[6]

Turnover:

  • 2013: 606 million euro[7]
  • 2012: 540 million euro[8]
  • 2011: 476 million euro[9][10]
  • 2010: 360 million euro[11]
  • 2009: 250 million euro[12]
  • 2008: 250 million euro[13]
  • 2007: 197 million euro[14]

Number of stores:

References

  1. ^ http://www.alliance-arena.com/en/group/history-allies/dedeman
  2. ^ https://www.linkedin.com/company/dedeman
  3. ^ http://www.nineoclock.ro/dedeman-biggest-retailer-on-the-diy-market-in-romania-builds-its-4th-store-in-bucharest/
  4. ^ http://www.zfenglish.com/companies/retail-consumer/diy-chain-dedeman-plans-expansion-abroad-9530182
  5. ^ a b Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014
  6. ^ Compania, accesat la 1 aprilie 2011
  7. ^ Frații Pavăl au dus afacerile Dedeman la peste 600 mil. euro și vor să extindă rețeaua la 50 de magazine, 2 aprilie 2014, Ziarul financiar, accesat la 24 iulie 2014
  8. ^ Frații Pavăl atacă piața online după ce vânzările Dedeman au crescut cu 13%, la 540 mil. euro, 6 februarie 2013, Ziarul financiar, accesat la 24 iulie 2014
  9. ^ Topul celor mai valoroase companii din România în 2012, 22 noiembrie 2012, Ziarul financiar, accesat la 24 iulie 2014
  10. ^ a b Dedeman a investit 12 mil. € la Vâlcea în magazinul 28, 24 aprilie 2012, Cristian Moga, Ziarul financiar, accesat la 24 iulie 2014
  11. ^ Afacerile Dedeman au urcat cu 42% anul trecut, la 360 mil. euro, 10 martie 2011, Laurentiu Cotu, Ziarul financiar, accesat la 24 iulie 2014
  12. ^ Dedeman vrea afaceri în creștere pe fondul extinderii rețelei
  13. ^ Rocada intre Dedeman si Bricostore, accesat la 22 aprilie 2009
  14. ^ Dedeman, interesat de preluari in Romania, accesat la 22 aprilie 2009
  15. ^ Dedeman face magazin de bricolaj pe terenul proiectului de mall Galleria Galați, 23 ianuarie 2013, Ziarul financiar, accesat la 24 iulie 2014