Dickies Arena is a 14,000 seat multipurpose arena under construction, located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas.[1] The venue is scheduled to open in November 2019.
The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena will be owned by the City of Fort Worth and managed by the not-for-profit operating entity, Multipurpose Arena Fort Worth (MAFW). Dickies Arena will host concerts, sporting events and family entertainment, and will be the new home to Fort Worth Stock Show Rodeo performances. The Fort Worth Stock Show and other equestrian events will still be held at the adjacent Will Rogers Memorial Center.
Partnership
On April 18, 2017 as part of the "Let The Dirt Fly" groundbreaking ceremony, MAFW and Dickies announced a surprise partnership that established Dickies as the naming rights partner for the venue. The Fort Worth-based company is the world's leading performance workwear brand. [2]