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Create Music Group

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Create Music Group, Inc.
FormerlyCreateTV
GenreVarious
Founded2015 (2015)
Founder
  • Jonathan Strauss
  • Alexandre Williams
HeadquartersLos Angeles, California, U.S.
Area served
Worldwide
Products
  • Label Engine
  • Client Portal
  • Flighthouse Media
  • Yoon Digital
Services
Websitecreatemusicgroup.com

Create Music Group, formerly known as CreateTV, is an independent[1] American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.

History

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Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019, Create Music Group monetizes approximately 9 billion streams a month.[3]

In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.[4][5] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[6] The company also acquired Flighthouse, a digital media brand.[3]

In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[7]

In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.[8][9]

Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.[10] They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]

References

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  1. ^ a b Trust, Gary (June 22, 2020). "6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3". Billboard. Retrieved June 22, 2020.
  2. ^ "How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels". Billboard. Retrieved April 26, 2019.
  3. ^ a b c Feldman, Dana. "How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years". Forbes. Retrieved April 1, 2019.
  4. ^ Rich, DJ Lazy (June 22, 2016). "Label Engine's next chapter: Joining forces with CreateTV". Label Engine News. Retrieved March 21, 2024.
  5. ^ "Create Music Group launches publishing division, signs Tekashi 6ix9ine". Music Business Worldwide. September 11, 2018. Retrieved April 1, 2019.
  6. ^ "Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists". Music Business Worldwide. January 28, 2019. Retrieved April 1, 2019.
  7. ^ "Create Music Group Launches Publishing Division With 6ix9ine Signing". Billboard. Retrieved April 1, 2019.
  8. ^ Blakely, Lindsay (February 19, 2020). "INC. 5000 Series: California, How Create Music Group Became Inc.'s No. 1 California Company: Proof You Can Profit From YouTube". Inc 5000 California.
  9. ^ Dixon, Beatrice (February 19, 2020). "Inc 5000". Inc.
  10. ^ Cohen, Trace William (November 27, 2018). "6ix9ine's 'DUMMY BOY' Album Officially Released". Complex.
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