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Ducal (cigarette)

From Wikipedia, the free encyclopedia
Ducal
An old Luxembourgish pack of Ducal cigarettes, with a French and German warning at the bottom of the pack.
Product typeCigarette
Produced byLandewyck Tobacco
CountryLuxembourg
Introduced1969; 55 years ago (1969)
MarketsSee Markets
Carcinogenicity: IARC group 1

Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by Landewyck Tobacco.[1][2]

History

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Ducal was established in 1969 by Landewyck Tobacco in response to a price war in the cigarette market during the 1960s. During this time, smokers began to favour filtered and king-size 25-pack cigarettes over the traditional 20-packs.[3]

Advertising

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Ducal is advertised on billboards, as well as through branded items such as ashtrays and advertising pins.[4][5][6]

Controversy

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In 2014, two e-cigarette businessmen named their brand "le Grand Ducal" ("the Great Ducal" in English). Landewyck Tobacco issued a cease and desist letter, requesting the name of the brand to be changed due to the unauthorised use of the brand name by a third party. The respondents claimed that despite the similarities between the brand names, their brand, logo and domain name had all been registered.[7]

Ducal is currently protected under class 34 of the International Classification of Goods and Services, namely that of tobacco and smokers. However, the same law also applies to e-cigarettes. As of January 2018, a judge has yet to decide whether or not the name is a breach of the brand protection law.[7]

Markets

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The brand is mainly sold in Luxembourg, but it is sold in Belgium, Netherlands (as rolling tobacco), Germany and Peru.[2][8][9][10][11]

See also

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References

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  1. ^ "Global brands". Landewyck Group. Archived from the original on 2010-01-31. Retrieved 2010-08-23.
  2. ^ a b "BrandDucal - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
  3. ^ S.A., LANDEWYCK TOBACCO. "Landewyck: History - Sales". Hvl.lu. Archived from the original on 6 January 2018. Retrieved 2 January 2018.
  4. ^ "2, Ducal Cigarettes Advertising pin badge. Good Condition. - eBay". eBay. Retrieved 2 January 2018.
  5. ^ "Fabrique de tabacs - Tabakfabrik Heintz Van Landewyck, Luxembourg". Industrie.lu. Retrieved 2 January 2018.
  6. ^ "Asbak - Ducal Cigarettes - Asbakken - Cendrier - Ashtray - Te koop". 2dehands.be. Retrieved 2 January 2018.
  7. ^ a b "Luxembourg : de quoi Ducal est le nom ? - Le Monde du Tabac". Lemondedutabac.com. 6 February 2014. Retrieved 2 January 2018.
  8. ^ "Ducal". Zigsam.at. Retrieved 2 January 2018.
  9. ^ "Brands". Cigarety.by. Retrieved 2 January 2018.
  10. ^ "Ducal lichte sigarettentabak 150 gram". Sigarenmagazijn 't Hoekje, online sigaren. tabak, sigarettenmaker en hulzen. Archived from the original on 29 December 2017. Retrieved 2 January 2018.
  11. ^ Health Belgium (2022). "Notification list 2022 - Tobacco products Belgium" (PDF).