E-marketing collateral

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Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.

These activities enforced themselves as givens nowadays, common e-marketing collateral include:[1]


  1. ^ Blake, Jameson. "What is e-marketing collateral?". Website Designers. Retrieved 13 September 2015.