Endura Watch Factory

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Endura S.A.
Endura Watch Factory
Company typePrivate (subsidiary of The Swatch Group Ltd.)
Founded1966
Headquarters
Biel/Bienne
,
Switzerland
Key people
Pierre-André Bühler, President
ParentThe Swatch Group Ltd.
Websiteendura.ch

Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the Private Label and licensing division of the Swatch Group.

References

  • [1] Swatch Group website's Endura page

Notes

External links


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