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The term enterprise mobile application is used in context of mobile apps created by individual organizations for their workers to carry out functions required to run the organization.[1]
An enterprise mobile application belonging to an organization is expected to be used by only the workers of that organization. The definition of enterprise mobile application does not include the mobile apps that an organization create for its customers or consumers of the products or services generated by the organization.
Here are few examples to clarify the meaning of enterprise mobile application.
A for-profit organization may create a mobile app for its employees to track inventory levels of raw materials used in product manufacturing. Such a mobile app comes under the definition of enterprise mobile application. However, the same organization may also create another mobile app to sell the products to distributors or end consumers – and that mobile app would not come under definition of enterprise mobile application.
A non-profit organization may create a mobile app for its members to track inventory levels of supplies they distribute to their target communities they serve. Such a mobile app also comes under the definition of enterprise mobile application. However, the same non-profit organization may also create another mobile app to spread awareness of the services to communities among the general public including those communities – and that mobile app would not come under definition of enterprise mobile application.