File:AtivanAd.jpg
AtivanAd.jpg (250 × 339 pixels, file size: 18 KB, MIME type: image/jpeg)
Summary
[edit]
| Description |
A 1987 advertisement for Ativan (Lorazepam) with the following text: "IN A WORLD WHERE CERTAINTIES ARE FEW...No wonder Ativan (lorazepam) C[lass]IV is prescribed by so many caring clinicians." |
|---|---|
| Source |
Advertisement from the American Journal of Psychiatry 1990 archives, http://ajp.psychiatryonline.org |
| Article | |
| Portion used |
As per Kelly v. Arriba Soft Corporation: (1) The reproduction in thumbnail format is sufficiently transformative from the original to constitute fair use/abridgment; (2) The image has already been published, reducing its significance as a creative work; (3) It is not a "full" replication of a copyrighted work, as the smallest typeface print is rendered unreadable. (4) The market for and value of the original photograph/drawing will not be substantially diminished by the publication of this image which has been reduced in resolution. |
| Low resolution? |
Yes, well below the 0.1MB threshold. |
| Purpose of use |
Illustration of the marketing of a benzodiazepine, lorazepam to physicians. Here, physicians are referred to as "clinicians", a reminder that they are the ones who know their patients, able to identify those who deserve this caring intervention, and able to weigh up benefits vs drawbacks of the prescription. The advert provides reassurance to clinicians that they are "caring" when they go ahead and prescribe lorazepam (increasingly recognised as dependence forming) to relieve anxiety associated with the normal life stress of existential crisis. |
| Replaceable? |
This is an image of a historical advertisement and is not replaceable by a newly produced non-copyrighted image. |
| Other information |
In terms of marketing sophistication, it is sophisticated and subtle, contrasting sharply with a less sophisticated, direct-to-consumer advertisement for Lorazepam from 1977. See http://en.wikipedia.org/wiki/Image:Ativan77.jpg |
| Fair useFair use of copyrighted material in the context of Lorazepam//en.wikipedia.org/wiki/File:AtivanAd.jpgtrue | |
Licensing
[edit]
 | This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion. It is believed that the use of some images of promotional material to illustrate:
qualifies as fair use under Copyright law of the United States. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos. Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.  Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale must be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.
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File history
Click on a date/time to view the file as it appeared at that time.
| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 07:55, 9 August 2007 | | 250 × 339 (18 KB) | Petlif (talk | contribs) | {{Non-free use rationale | Description = A 1987 advertisement for Ativan (Lorazepam) with the following text: "IN A WORLD WHERE CERTAINTIES ARE FEW...No wonder Ativan (lorazepam) C[lass]IV is prescribed by so many caring clinicians." | Source |
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