File:Livery design for Air Force One.jpg

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Summary

Media data and Non-free use rationale

Description

Designing corporate identities was a major part of Loewy's practice. His modern and elegant design for the livery of JFK's Air Force One transformed this particular Boeing 707 into an important element of the Kennedy administration's global brand. According to Loewy, Kennedy chose a red-and-gold design from the initial concept sketches presented to him at the White House but asked for it to be rendered in blue, which he said was his favorite color. Loewy recalled that Kennedy also chose the Caslon typeface—which resembles the one used in the heading of the Declaration of Independence—for the legend "United States of America." The new Air Force One entered service in fall 1962.

Author or
copyright owner

Raymond Loewy

Source (WP:NFCC#4)

https://www.moma.org/collection/works/196025

Date of publication

1962

Use in article (WP:NFCC#7)

Air Force One

Purpose of use in article (WP:NFCC#8)

To support encyclopedic discussion of this work in this article. The illustration is specifically needed to support the following point(s):

The image is being used to describe the methodology of work produced under a commission from the US government

Not replaceable with
free media because (WP:NFCC#1)

n.a.

Minimal use (WP:NFCC#3)

For use in Air Force One to describe Loewy's process in designing the now iconic livery design while under contract for the U.S. Government.

Respect for
commercial opportunities (WP:NFCC#2)

n.a.

Other information

Aside from the claim that this file qualifies for use without permission under fair use, this file is also available under a license that permits educational, personal, or otherwise non-commercial use only. Files available under such terms do not meet the definition of Free Cultural Works as adopted by the Wikimedia Foundation, and are therefore considered non-free on Wikipedia and may only be used under Wikipedia's non-free content policy.
This tag must only be used with a non-free license tag and a valid fair use rationale as required by policy.

A reasonable fascimile of this image cannot be reproduced to describe the methodology of Loewy's work in regards to his work on AF1, nor would Loewy's future commercial interests be affected as the deliverable in question was work under contract for the U.S. Government that has since been adapted to newer representations after Loewy's death.

Fair useFair use of copyrighted material in the context of Air Force One//en.wikipedia.org/wiki/File:Livery_design_for_Air_Force_One.jpgtrue

Licensing

This image represents a two-dimensional work of art, such as a drawing, painting, print, or similar creation. The copyright for this image is likely owned by either the artist who created it, the individual who commissioned the work, or their legal heirs. It is believed that the use of low-resolution images of artworks:

for purposes of critical commentary on:
- the specific work in question,
- the artistic genre or technique employed in the artwork, or
- the artistic school or tradition to which the artist is associated,
as applied within the English-language Wikipedia, hosted on servers located in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law.

Any other use of this image, whether on Wikipedia or elsewhere, could potentially constitute a copyright infringement. For further information, please refer to Wikipedia's guidelines on non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	00:22, 4 July 2021		449 × 222 (56 KB)	DatBot (talk \| contribs)	Reduce size of non-free image (BOT - disable)
	22:56, 28 June 2021	No thumbnail	2,000 × 990 (244 KB)	399scout (talk \| contribs)	Uploading a non-free work, as object of commentary using File Upload Wizard

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File usage

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Air Force One