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First Kitchen

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First Kitchen in Tokyo

First Kitchen (ファーストキッチン, fāsuto kicchin) is a Japanese fast food restaurant chain operated by First Kitchen Co., Ltd., a wholly owned subsidiary of Suntory Holdings. Its first shop opened in Ikebukuro, Tokyo in 1977. Currently, stores operate in 14 prefectures, in the Kantō, Chūbu, and Kinki regions. Of the 126 stores, 100 exist in Kantō as of January 1, 2009.

Its current President and Chief Executive Officer is Hiroshi Kato.

The staple menu since its founding has been Bacon Egg Burger. While originally a hamburger restaurant, the company began to expand its menu in 1996 in a move to differentiate itself from its competitors. Currently, the restaurant also serves pizza, pasta, and fried chicken. This restaurant is noteworthy for its flavored French fries, called "Flavor Potato".

Abbreviation issue

Colloquially, the restaurant is frequently abbreviated as Fakkin (ファッキン),[1] however the company does not use this abbreviation nor approve of it, because of its similarity to the word "fucking", instead emphasizing the abbreviation FK (エフケイ, Efukei) instead. Since 2005, a redesigned logo emphasized the letters "FK".

References

  1. ^ "'Joshikōsei-go' wakaru?" Mainichi Shimbun, May 15, 2004


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