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Type of site
Government information
Available in English and Welsh
Owner HM Government
Created by Government Digital Service
Slogan(s) Simpler, clearer, faster
Alexa rank 667 (July 2016)[1]
Commercial No
Registration No
Launched 1 February 2012
Current status Online
Content license
Crown copyright
Open Government Licence (rendered on the site as GOV.UK) is a United Kingdom public sector information website, created by the Government Digital Service to provide a single point of access to HM Government services. The site launched as a beta on 31 January 2012,[2][3] following on from the Alphagov project. It officially replaced Directgov and the online services of Business Link on 17 October 2012.

The website was planned to replace the individual websites of hundreds of government departments and public bodies by 2014. By 1 May 2013, all 24 ministerial departments and 28 other organisations had their URLs redirecting to

As of their 400-day target, March 2015, 20 of the promised 25 exemplar services, from 8 departments, were functioning, many of those on extremely limited basis.[4]

Today the website is fully functional, providing wide ranging information to citizens.


The first ministerial departments and other organisations moved to the Inside Government section of on 15 November 2012.[5] On 12 December 2012, a further three departments migrated, bringing the total of ministerial departments to six out of a total of 24.[6] By 1 May 2013, all ministerial departments had transferred to

On 16 April 2013, won Design of the Year 2013 at the Design Museum awards.[7] The Government Digital Service has also won a D&AD "Black Pencil" award for their work.[8]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 31 July 2016. 
  2. ^ " service portal opens for public testing". BBC News Online. 1 February 2012. Retrieved 17 September 2012. 
  3. ^ "Introducing the beta of GOV.UK". 31 January 2012. 
  4. ^ "Digital Transformation Programme Exemplars.". Government Digital Service. Retrieved 6 September 2015. 
  5. ^ Heywood, Jeremy. "Launching Inside Government". Government Digital Service. Retrieved 15 November 2012. 
  6. ^ "The new home on the web for FCO, MOD, BIS and AGO". Government Digital Service. 12 December 2012. Retrieved 31 December 2012. 
  7. ^ Wainwright, Oliver (16 April 2013). "'Direct and well-mannered' government website named design of the year". The Guardian. Retrieved 16 April 2013. 
  8. ^ "Writing for Design / Writing for Websites & Digital Design". D&AD. 

External links[edit]