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Girl car

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A girl car or girl's car refers to a model stereotypically associated with women. Examples of cars that have features that appeal to women and are associated with that gender include the Peugeot 206cc, of which only 12% of buyers were male,[1] Perodua Myvi, Hyundai Atos, Opel Tigra.[2] and the Mazda MX-5/Miata (less so outside the US). Girl cars tend to be cheap, little, cute and gutless.[2]

Some manufacturers have designed cars specifically for women, such as a Volvo S60-based concept car unveiled in 2004.[3] The marketing niche of 'designer' small cars such as the Nissan Micra often in bright pink, Fiat 500 (2007), Ford KA, Opel Adam and to a certain extent the BMW Mini and Range Rover Evoque are largely targeted at women customers.

References

  1. ^ The Verdict Peugeot 207cc
  2. ^ a b Holden Tigra - drive.com.au
  3. ^ Girl Power softens Volvo's edges


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