Goody's (store)

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Goody's Stores
Department Store
Industry Clothing
  • Original company: 1953
    (defunct 2009)
  • Current company: 2010
Headquarters Houston, Texas
Products Apparel, accessories, cosmetics, footwear, and housewares
Parent Stage Stores, Inc.
A Goody's Family Clothing store

Goody's is an American chain of department stores, owned and operated by Stage Stores, Inc. and headquartered in Houston, TX, that specializes in retailing desirable brand name apparel, accessories, cosmetics, footwear, and housewares.

It is a successor to Goody's Family Clothing, a defunct chain of clothing retailers that was based in Knoxville, Tennessee. At one time Goody's Family Clothing operated close to 500 stores in the U.S South and Midwest, including Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, Oklahoma, Ohio, South Carolina, Tennessee, Texas, Virginia, and West Virginia. In January 2009 the company declared bankruptcy and announced that it would close. The last stores closed their doors for the final time on February 28, 2009. In July 2009, Stage Stores Inc. acquired the rights to the Goody's name. In 2010, Stage Stores Inc. reported to re-open Goody's stores and might continue to expand old locations nationwide. In late 2010, Goody's opened 17 new stores in the Southeast.

Brands exclusively found at Goody's include Valerie Stevens; Signature Studio; Sun River; Rustic Blue; Rebecca Malone; and Wishful Park.


Goody's was founded in 1953 in Athens, Tennessee, by M.D. Goodfriend as an offshoot of a family retail business, The M. Goodfriend Store, that the founder's father, Mike Goodfriend, had started in Athens in 1913. The new store, Athens Outlet Store, focused on the sale of closeout, irregular, and previous-year merchandise. The business grew, operating 20 stores by 1970.[1]

In 1978, the name was changed to "Goody's". "Goody" was the college nickname of M.D. Goodfriend's son Bob, who had joined the family business in 1972. In 1979, Bob Goodfriend became president of the business and the company changed its merchandise focus from the outlet model to offering current, first-quality, brand-name merchandise.[1] With this new strategic direction, the chain expanded rapidly. A private-label clothing line was launched in 1993. By 1998, the chain recorded $1 billion in annual sales, and in 2000 it opened its 300th store. By 2004, there were more than 350 stores recording annual sales of $1.3 billion.[1] In 2006 Goody's became a privately held company again when it was acquired by GMM Capital and Prentice Capital Management in January 2006. Sales in 2006 totaled $1.6 billion.[2]

Signs posted on front windows stated out of business on January 09, 2009

On June 9, 2008, Goody's filed for Chapter 11 bankruptcy and announced that it would close 69 of its 355 stores.[2] The company emerged from Chapter 11 bankruptcy on October 20 of that year, but on January 2, 2009, Goody's filed for Chapter 7 bankruptcy and announced that it would liquidate all of its remaining stores.[1] Goody's was unable to survive due to slow holiday 2008 sales resulting in the final closure. Also, Goody's claimed it was unable to come to terms with its creditors, and the downturn in the U.S. economy was cited as undermining the company's ability to continue operating.[3][4]

Stage Stores Inc. acquired the Goody's name in July 2009, and announced plans to re-open several former Goody's stores.[5] The company re-opened Goody's stores in several states.


  1. ^ a b c d Carly Harrington, Goody's legacy in Knoxville one of growth, charity, Knoxville News Sentinel, January 18, 2009, page C1
  2. ^ a b Carly Harrington, "Goody's to close 69 of its stores",, June 10, 2008
  3. ^ "Goody's Family Clothing to liquidate stores", Chelsea Emery, Reuters, January 7, 2009 [1]
  4. ^ Dorfman, Brad (14 January 2009). "Retailers Gottschalks and Goody's file for bankruptcy". Reuters. Thomson Reuters. Retrieved 14 January 2009. 
  5. ^ Harrington, Carly (2009-07-09). "Goody's name, logo sold". Knoxville News Sentinel. Retrieved 2009-07-17. 

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