Great Singapore Sale
| The Great Singapore Sale | |
|---|---|
| Frequency | Annually |
| Location(s) | Island-wide |
| Years active | 1994 |
| Inaugurated | May 31, 1994 |
| Previous event | May 29, 2015 - July 26, 2015 |
| Next event | June 3, 2016 - August 14, 2016 |
| Website | www |
The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore.[1] Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,[2]and co-organised by stores and malls to promote the tourism industry in Singapore.
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers [3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013. [4]