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Logo of HUMO
Categories TV magazine
Frequency Weekly
Circulation 150,232 (2013)
Publisher Sanoma Magazines
Year founded 1936; 79 years ago (1936)
Company Sanoma
Country Belgium
Language Dutch
Website HUMO

HUMO is a popular Dutch-language Belgian weekly radio and television magazine.

History and profile[edit]

Humoradio (meaning a portmanteau of 'humor' and 'radio' in English) was first published in 1936 as a Dutch language counterpart to Le Moustique, now Télémoustique.[1] During World War II between 1940 and 1944 Humoradio was not published. In 1958, when television started to reach a larger audience in the country, the magazine was renamed as Humo.[2] The magazine is published on a weekly basis.[3]

The owner of HUMO is Sanoma and is published by Sanoma magazines.[4]

HUMO organizes Humo's Rock Rally, an important Belgian contest for young rock bands,[5] and sponsors the Rock Werchter festival.


Since 2002 HUMO has had a declining circulation rate.[6] During the period of 2006-2007 the circulation of the magazine was 278,000 copies.[3] The magazine sold 320,000 copies on 23 September 2008 when it offered a free copy of Goddamned Days on a Goddamned Planet which was an unpublished new novel of Flemish author Dimitri Verhulst.[6] During the first quarter of 2009 the circulation of the magazine was 256,558 copies.[7] The magazine had a circulation of 215,409 copies in 2010 and 197,105 copies in 2011.[8] It was 166,732 copies in 2012.[8] The 2013 circulation of the magazine was 150,232 copies.[9]


  1. ^ "Dupuis". Retrieved 12 October 2010. Dupuis keeps growing in the 30's: Flemish versions ... of Le Moustique (Humoradio, 1936) are launched 
  2. ^ "Corporate Overview 1993". Sanoma. Retrieved 12 October 2010. Launched as Humoradio in 1936, the magazine was renamed into HUMO in 1958 when television started to reach the Belgian masses. 
  3. ^ a b Anne Austin et. al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Retrieved 8 April 2015. 
  4. ^ Patrick Hermie; Trui Lanckriet; Koen Lansloot; Stef Peeters (2005). "Stop/watch" (PDF). Medialogue. Diegem. Retrieved 12 April 2015. 
  5. ^ "Hail the Rock Rally". Flanders Today (122). 24 March 2010. Retrieved 12 October 2010. 
  6. ^ a b Hilde Van den Bulck; Sil Tambuyzer; Stef Ackx (2011). "Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?". International Journal on Media Management 13 (1): 75–85. doi:10.1080/14241277.2010.545362. Retrieved 30 January 2015. 
  7. ^ Jonas Lefevere; Regis Dandoy (2011). "Candidate Choice in Political Advertising: What Determines Who Gets Attention?" (PDF). World Political Science Review 7 (1). Retrieved 31 March 2015. 
  8. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015. 
  9. ^ "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Retrieved 1 May 2015. 

External links[edit]