Hard Yakka
Hard Yakka is an Australian clothing company. It was founded in 1935 as D. K. Laidlaw & Sons Pty Ltd, but later adopted the name "Yakka", reportedly derived from an Aboriginal word for work. The name has since has entered the Australian vocabulary.[1] The company is one of the largest suppliers of work wear in the southern hemisphere, providing a large range of products. Since it inception, the company has expanded its work wear ranges to include Foundations, Legends, Koolgear, Protect FR and 3056: Born in Brunswick. The company also supplies a range of accessories and safety footwear.
Hard Yakka was acquired by Pacific Brands in 2007, then later was acquired by Wesfarmers as part of the Workwear Group in 2014.[2] Hard Yakka was the outfitter of the 2006 Melbourne Commonwealth Games and the 2018 Gold Coast Commonwealth Games.[3]