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Henrique De Castro

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Henrique de Castro
NationalityPortuguese
Alma materUniversity of Lisbon (Licenciature in Business Administration)
International Institute for Management Development (MBA)
Board member ofTarget Corporation

Henrique de Castro served as the Chief Operating Officer of Yahoo! Inc. from November 2012 to January 16, 2014. Prior to his tenure at Yahoo, he served as the vice president of Google's worldwide Partner Business Solutions group, where he was responsible for Google's business partners. Previously, he oversaw Google's media, mobile and platforms organization worldwide, where he led the business to significant growth. Prior to Google, de Castro had key executive sales roles at Dell Corporation and McKinsey & Company. His career also includes senior positions in private equity and advertising businesses. He currently serves as a Director of Target Corporation.

Education

De Castro received a Master of Business Administration degree from the International Institute for Management Development in Lausanne, Switzerland and a Licenciature in Business Administration from the University of Lisbon in Lisbon, Portugal.[1] He is fluent in English, Italian, French, Spanish and Portuguese.[2]

Career

De Castro is a native of Portugal.[2] He began his career at Asea Brown Boveri (ABB) in corporate project finance and private equity.

De Castro later served as a consultant at McKinsey & Company.[3] He was also the Sales & Business Development Director for Dell Western Europe Region, where he managed sales and operations across nine countries.

Google

De Castro joined Google in July 2006, managing media, sales and platforms for EMEA (Europe, Middle East and Africa).[4] In April 2009, he became Director of Google’s media, mobile and platforms organization, with responsibility for $5 billion in annual business, including TV Ads, YouTube Ads, Google Display Network, Mobile Ads, AdMob, AdExchange and DoubleClick. He led the team to launch operations in 40+ countries, hired over 1,000 people, and acquired and integrated Google's two largest acquisitions.

From March to November 2012, De Castro was vice president of Google’s worldwide Partner Business Solutions group, where he was responsible for advertising platforms and services for Google's publisher and commerce partners.[5]

Yahoo Inc.

De Castro was appointed chief operating officer of Yahoo in November 2012 by its new CEO Marissa Mayer. He was Mayer's "first major hire to be her No. 2"[6] and was the highest paid COO in the country.[7]

As COO, de Castro was responsible for strategic and operational management of Yahoo’s sales, media, business development and operations worldwide, with an annual budget of $5 billion.[4] However, he "quickly became the same polarizing figure at Yahoo" as he had been at Google.[6][7] After failing to move Yahoo's advertising business, which "continued to lag" in the first two years of Mayer's tenure",[6] de Castro was fired on January 16, 2014.[8][9] His severance package, estimated to be more than $60 million, was one of the largest golden parachutes ever given to a terminated executive.[10]

Board Memberships

De Castro was a Board Director of the Interactive Advertising Bureau (IAB), an industry association that comprises 500+ leading media and technology companies, and sets the agenda to educate marketers, agencies, media companies and regulators on Interactive Advertising.[citation needed]

De Castro was elected to the board of directors of Minneapolis-based retailer Target Corporation in March 2013, a position he currently holds.[11]

References

  1. ^ Henrique de Castro: Executive Profile & Biography - Businessweek
  2. ^ a b Kara Swisher (15 October 2012). "The $56 Million Man: Yahoo Confirms Hiring of Google's De Castro as COO". AllThingsD.
  3. ^ Todd Spangler (15 January 2014). "Yahoo COO De Castro Exits After One Year". Variety. Penske Business Media, LLC. Retrieved 22 April 2014.
  4. ^ a b Eric Savitz (15 October 2012). "Yahoo Nabs Google Exec Henrique de Castro To Be COO". Forbes. Forbes.com, LLC. Retrieved 22 April 2014.
  5. ^ "Henrique de Castro Named Chief Operating Officer of Yahoo! (press release)". BusinessWire. 2012-10-15.
  6. ^ a b c Kara Swisher (15 January 2014). ""Dead Man Walking" Walks: COO Henrique De Castro Out at Yahoo". re/code.
  7. ^ a b "Henrique de Castro - Business Bigwigs Bio". businessbigwigs.com.
  8. ^ Guynn, Jessica (January 15, 2014). "Yahoo COO who clashed with Marissa Mayer is on his way out". Los Angeles Times. Retrieved October 9, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ "What happened when Marissa Mayer tried to be Steve Jobs". New York Times. December 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ Chris Isidore (17 January 2014). "Ousted Yahoo exec's golden parachute may be a record". CNN Tech.
  11. ^ "Douglas M. Baker, Jr. and Henrique De Castro Elected to Target Corporation's Board of Directors". Target. Target Corporation. 13 March 2013. Retrieved 22 April 2014.

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