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Ibotta, Inc.
Company typePrivate
IndustryTechnology, Coupons, mobile applications
Founded2011
FounderBryan Leach
Headquarters
Denver, Colorado
Area served
United States
Key people
Bryan Leach (CEO), Luke Swanson, Kane McCord, Karsten Voermann, Tim Hannan, James H. Clark
ServicesCash Back, Brand Discovery, Engagement, Consumer Marketing, Ibottalytics
Number of employees
290+ (2016)
Websitehttps://www.ibotta.com

Ibotta is a Denver, Colorado based mobile technology company that enables users with its smartphone app to earn cash back on in-store and mobile purchases with receipt and/or purchase verification.[1]

It was founded by current CEO Bryan Leach,[2] for which he was named by Ernst & Young as a regional Entrepreneur of the Year for 2015.[3] Jim Clark is an investor and board member. As of 2016, Ibotta has received over $73 million in funding.[4][5]

The company partners with brands and retailers to offer rebates and discounts on consumer packaged goods, retail purchases, and restaurant dining through a mobile app, similar to traditional coupons or rebates.[6][7][8][9] Ibotta also has cash back and rebates on alcohol (wine, beer & spirits) that can be purchased at bars, restaurants, liquor, and grocery stores.[10][11] Ibotta users must be of legal drinking age, even if the consumer has no intention of purchasing beer or wine, or if they patronize a business that does not sell such items.

The app is available on both iOS and Android devices and is available only in the United States as of October 2016.[12][13][14][15] Ibotta claims to works at over 500,000 locations within the United States.[16]

Notable dates

  • Company incorporated October 31, 2011.[17]
  • App launched to both the App Store and Google Play stores in 2012.[18]
  • Dynamic Segmentation was launched in partnership with LiveRamp in May 2016.[19][20]
  • In July 2016 Ibotta app announced it had paid users over $100 million through its rebates.[21]

References

  1. ^ Cohen, Patricia (2016-03-31). "The Cities on the Sunny Side of the American Economy". The New York Times. ISSN 0362-4331. Retrieved 2016-08-10.
  2. ^ "About us". Ibotta.
  3. ^ "News - EY Announces Winners for the EY Entrepreneur Of The Year® 2015 Mountain Desert Award". www.ey.com. Retrieved 2016-08-11.
  4. ^ https://techcrunch.com/2015/09/30/mobile-savings-app-ibotta-scores-40-million/
  5. ^ "Venture funding down in Colorado but firms still finding money – The Denver Post". Retrieved 2016-08-11.
  6. ^ Natanson, Elad. "How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile". Retrieved 2016-08-10.
  7. ^ "Penny-Pinching Millennials Are Keeping the Coupon Alive". Bloomberg.com. Retrieved 2016-08-10.
  8. ^ LearnVest. "8 Apps To Save You Money On Supplies, Clothes, Food And More Back-To-School Shopping Gear". Retrieved 2016-08-11.
  9. ^ "In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back". Retrieved 2016-08-11.
  10. ^ "Free Beer! There's an App for That". Fortune. 2016-03-02. Retrieved 2016-08-10.
  11. ^ Pavini, Jeanette. "How to save on holiday spirits, wine and beer". Retrieved 2016-08-11.
  12. ^ Evans, Katie. "Mobile shopping app Ibotta raises $40 million". Retrieved 2016-08-10.
  13. ^ "Ibotta plans to hire 200-300, triple Denver office space – The Denver Post". Retrieved 2016-08-08.
  14. ^ Perez, Sarah. "Mobile Savings App Ibotta Scores $40 Million". TechCrunch. Retrieved 2016-08-10.
  15. ^ "Penny-Pinching Millennials Are Keeping the Coupon Alive". Bloomberg.com. Retrieved 2016-08-10.
  16. ^ "Ibotta Gets $40 Million in Funding - AppInformers.com". 2015-10-01. Retrieved 2016-08-11.
  17. ^ http://www.bizjournals.com/denver/print-edition/2014/06/27/ibotta-s-founder-decided-not-to-keep-his-day-job.html
  18. ^ Perez, Sarah. "Ibotta Offers A New Take On Mobile Couponing By Offering Cash Back For Engaging With Brands, Then Buying Their Products". TechCrunch. Retrieved 2016-07-21.
  19. ^ http://www.prnewswire.com/news-releases/ibotta-launches-dynamic-segmentation-partners-with-liveramp-to-drive-incremental-sales-for-retailers-300266550.html
  20. ^ "Ibotta Launches Dynamic Segmentation, Partners With LiveRamp". www.mediapost.com. Retrieved 2016-08-08.
  21. ^ "What Day Should You Actually Be Buying Wine?". Refinery29. Retrieved 2016-08-08.
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