Ibotta
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File:LogoIbottacopyrighted2016.png | |
Company type | Private |
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Industry | Technology, Coupons, mobile applications |
Founded | 2011 |
Founder | Bryan Leach |
Headquarters | |
Area served | United States |
Key people | Bryan Leach (CEO), Luke Swanson, Kane McCord, Karsten Voermann, Tim Hannan, James H. Clark |
Services | Cash Back, Brand Discovery, Engagement, Consumer Marketing, Ibottalytics |
Number of employees | 290+ (2016) |
Website | https://www.ibotta.com |
Ibotta is a Denver, Colorado based mobile technology company that enables users with its smartphone app to earn cash back on in-store and mobile purchases with receipt and/or purchase verification.[1]
It was founded by current CEO Bryan Leach,[2] for which he was named by Ernst & Young as a regional Entrepreneur of the Year for 2015.[3] Jim Clark is an investor and board member. As of 2016, Ibotta has received over $73 million in funding.[4][5]
The company partners with brands and retailers to offer rebates and discounts on consumer packaged goods, retail purchases, and restaurant dining through a mobile app, similar to traditional coupons or rebates.[6][7][8][9] Ibotta also has cash back and rebates on alcohol (wine, beer & spirits) that can be purchased at bars, restaurants, liquor, and grocery stores.[10][11] Ibotta users must be of legal drinking age, even if the consumer has no intention of purchasing beer or wine, or if they patronize a business that does not sell such items.
The app is available on both iOS and Android devices and is available only in the United States as of October 2016.[12][13][14][15] Ibotta claims to works at over 500,000 locations within the United States.[16]
Notable dates
- Company incorporated October 31, 2011.[17]
- App launched to both the App Store and Google Play stores in 2012.[18]
- Dynamic Segmentation was launched in partnership with LiveRamp in May 2016.[19][20]
- In July 2016 Ibotta app announced it had paid users over $100 million through its rebates.[21]
References
- ^ Cohen, Patricia (2016-03-31). "The Cities on the Sunny Side of the American Economy". The New York Times. ISSN 0362-4331. Retrieved 2016-08-10.
- ^ "About us". Ibotta.
- ^ "News - EY Announces Winners for the EY Entrepreneur Of The Year® 2015 Mountain Desert Award". www.ey.com. Retrieved 2016-08-11.
- ^ https://techcrunch.com/2015/09/30/mobile-savings-app-ibotta-scores-40-million/
- ^ "Venture funding down in Colorado but firms still finding money – The Denver Post". Retrieved 2016-08-11.
- ^ Natanson, Elad. "How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile". Retrieved 2016-08-10.
- ^ "Penny-Pinching Millennials Are Keeping the Coupon Alive". Bloomberg.com. Retrieved 2016-08-10.
- ^ LearnVest. "8 Apps To Save You Money On Supplies, Clothes, Food And More Back-To-School Shopping Gear". Retrieved 2016-08-11.
- ^ "In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back". Retrieved 2016-08-11.
- ^ "Free Beer! There's an App for That". Fortune. 2016-03-02. Retrieved 2016-08-10.
- ^ Pavini, Jeanette. "How to save on holiday spirits, wine and beer". Retrieved 2016-08-11.
- ^ Evans, Katie. "Mobile shopping app Ibotta raises $40 million". Retrieved 2016-08-10.
- ^ "Ibotta plans to hire 200-300, triple Denver office space – The Denver Post". Retrieved 2016-08-08.
- ^ Perez, Sarah. "Mobile Savings App Ibotta Scores $40 Million". TechCrunch. Retrieved 2016-08-10.
- ^ "Penny-Pinching Millennials Are Keeping the Coupon Alive". Bloomberg.com. Retrieved 2016-08-10.
- ^ "Ibotta Gets $40 Million in Funding - AppInformers.com". 2015-10-01. Retrieved 2016-08-11.
- ^ http://www.bizjournals.com/denver/print-edition/2014/06/27/ibotta-s-founder-decided-not-to-keep-his-day-job.html
- ^ Perez, Sarah. "Ibotta Offers A New Take On Mobile Couponing By Offering Cash Back For Engaging With Brands, Then Buying Their Products". TechCrunch. Retrieved 2016-07-21.
- ^ http://www.prnewswire.com/news-releases/ibotta-launches-dynamic-segmentation-partners-with-liveramp-to-drive-incremental-sales-for-retailers-300266550.html
- ^ "Ibotta Launches Dynamic Segmentation, Partners With LiveRamp". www.mediapost.com. Retrieved 2016-08-08.
- ^ "What Day Should You Actually Be Buying Wine?". Refinery29. Retrieved 2016-08-08.