Jim Underwood

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Dr. Jim D. Underwood is a professor of management at Dallas Baptist University and the author of numerous books about business, including the best-selling More Than a Pink Cadillac: Mary Kay Inc.'s Nine Leadership Keys to Success (2003) about Mary Kay Ash.



  • The Significance Breakthrough, 2011
  • Character and Success, 2011
  • The Ethics Trap, 2011
  • The Invisible Wall, 2010
  • More Than A Pink Cadillac, 2004
  • What's Your Corporate IQ?, 2004
  • Competitor Intelligence, 2002
  • Complexity and Paradox, 2002
  • The New Corporate Strategy, 2002
  • Thriving in E-Chaos, 2002
  • The Significance Principle, 1998

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