Jozef Nuttin
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Jozef Nuttin is a Belgian researcher who discovered the name–letter effect, the strong preference people have for letters in their own name.[1] The idea for the psychological experiment to assess if there is an effect came to him in around 1978 when he noticed he liked car license plates that contained letters of his name.[2] He was a scientist working for the Laboratorium for Experimental Psychology, Katholieke Universiteit Leuven in Belgium.[1] In 1985 he published his research. He and others have since found the effect independent of language.[2] After a few years of relative obscurity, this effect is now used in psychological tests as a measure of implicit self-esteem.[3]
Notes
- ^ a b Nuttin 1985.
- ^ a b Hoorens 2014.
- ^ Baumeister 2007, p. 603.
Sources
- Hoorens, Vera (2014). "What's really in a name-letter effect? Name-letter preferences as indirect measures of self-esteem". European Review of Social Psychology. 25 (1): 228–262. doi:10.1080/10463283.2014.980085.
{{cite journal}}: Invalid|ref=harv(help) - Nuttin, J.M. (1985). "Narcissism beyond Gestalt and awareness: The name–letter effect". European Journal of Social Psychology. 15 (3): 353–361. doi:10.1002/ejsp.2420150309.
{{cite journal}}: Invalid|ref=harv(help) - Baumeister, Roy (2007). Encyclopedia of Social Psychology. Sage Publications. ISBN 9781412916707.
{{cite book}}: Invalid|ref=harv(help)
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