KARD (TV)

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KARD
KARD14-102014.png
KARD-DT2 Bounce ArkLaMiss.png
West Monroe/Monroe, Louisiana/
El Dorado, Arkansas
United States
CityWest Monroe, Louisiana
BrandingFox 14
SloganThe Right News at the Right Time
ChannelsDigital: 19 (UHF)
Virtual: 14 (PSIP)
Affiliations
OwnerNexstar Media Group
(Nextstar Broadcasting, Inc.)
First air dateOctober 6, 1974 (45 years ago) (1974-10-06)
Call letters' meaningK - ARkansas Delta (region served); additionally the word Card
Sister station(s)KTVE
Former callsignsKUZN (1967–1968),
KYAY (1970–1971),
KLAA (1974–1982)
Former channel number(s)
  • Analog:
  • 14 (UHF, 1974–2009)
  • Digital:
  • 36 (UHF, 2003–2018)
Former affiliations
  • Independent (1967–1968, 1970–1971)
  • NBC (1974–1981)
  • ABC (secondary 1970–1971; primary 1981–1994)
  • CBS (secondary, 1970–1971)
Transmitter power691 kW
Height523.5 m (1,718 ft)
Facility ID3658
Transmitter coordinates32°5′42.6″N 92°10′34.3″W / 32.095167°N 92.176194°W / 32.095167; -92.176194
Licensing authorityFCC
Public license informationProfile
CDBS
Websitewww.myarklamiss.com

KARD, virtual channel 14 (UHF digital channel 19), is a Fox-affiliated television station licensed to West Monroe, Louisiana, United States, serving northern Louisiana (including Monroe) and southern Arkansas (including El Dorado). It is owned by Nexstar Media Group, which acquired the station in 2003 as part of its purchase of Quorum Broadcasting. Nexstar also operates El Dorado-licensed NBC affiliate KTVE (channel 10) through a local marketing agreement (LMA) with owner Mission Broadcasting. The two stations share studios on Pavilion Road in West Monroe; KARD's transmitter is located in Columbia, Louisiana.

In addition to its own digital signal, KARD is simulcast in standard definition on KTVE's second digital subchannel (UHF channel 27.4 or virtual channel 10.2 via PSIP) from its transmitter northwest of Huttig, Arkansas.

History[edit]

KARD's logo 2013-October 2014

The station that became KARD first signed on on August 19, 1967 as KUZN-TV on channel 39 and was owned by Howard E. Griffith was a television counterpart of KUZN radio.[1] This was Griffith's second foray into television, as he was the co-owner of Monroe's first TV station, KFAZ, which signed on in 1953 but went off the air the next year. The station aired a local newscast, the BBC series Panorama, and old Western movies.[2] The station ceased operations on January 12, 1968 but was sold to Northeast Louisiana Broadcasting Corporation.

It resumed operations on August 31, 1970 as KYAY-TV.[3][4] During this incarnation, KYAY, again, aired news and off-network Westerns and movies, as well as ABC and CBS programming not carried on KNOE and KTVE, such as That Girl, Mod Squad, Hawaii Five-O, The Courtship of Eddie's Father, The Lawrence Welk Show, Engelbert Humperdinck, and The Merv Griffin Show.[5] KYAY proved to be no more successful than KUZN had been, and it also went dark, on August 16, 1971.

In 1974, the station returned with a new callsign, KLAA, a reallocation to channel 14, and became an NBC affiliate. Since 1972, when KTVE changed its affiliation to ABC, it and KNOE-TV carried selected NBC programs during the hours when their primary networks (CBS in KNOE's case) were not broadcasting (with some exceptions), but never the full NBC lineup. KLAA debuted on October 6, 1974, giving southern Arkansas and northeastern Louisiana full service from all "Big Three" networks for the first time ever.[6] Today, channel 39 is occupied by KMCT-TV, a religious station, and that station now occupies KUZN/KYAY/KLAA/KARD's former studios.

On December 6, 1981, KLAA became an ABC affiliate, while KTVE retook the NBC affiliation that it held in the 1950s and 1960s.[7] On December 6, 1982, the station changed its calls to KARD, with the station manager citing the call sign change a reflection on the station's progress at the time. (Years later, the former KARD-TV in Wichita became a sister station to the current KARD-TV upon the Nexstar/Media General merger in 2016.) [8] In 1984, KARD's era of local ownership came to end when it was purchased by Woods Communications, owned by Charles Woods of Alabama. It began airing Fox programming when that network started up late at night in 1986 and in the same year was the first station in the Monroe area (and one of the first in Louisiana) to broadcast in stereo. In addition to KARD's secondary Fox affiliation, starting in 1991, Foxnet was available for cable subscribers in Monroe. In its last months as an ABC affiliate, KARD also preempted NYPD Blue due to concerns about that program's content. In 1994, it dropped ABC to take Fox full-time, due to Fox picking up NFL football that season, and it was the first station in the nation to switch from a Big Three network to Fox during the U.S. television network affiliate switches of 1994, doing so April 17 that year, citing competition from the then-glut of stronger-rated ABC stations from outlying markets.[9] A few local cable providers brought in the network's New York City area affiliate WABC-TV to keep ABC programming available in the Monroe market, but for the most part, this prompted viewers in the Monroe market to either watch ABC programming via off-market stations on local cable providers, national feeds of ABC affiliates via satellite providers, or via tape trading, until December 1998, when KAQY signed on. Prior to this point, ABC programming was available on local cable systems via Alexandria's KLAX-TV and Shreveport's KTBS-TV as well as on national satellite providers Dish Network, DirecTV, and PrimeStar via New York City's WABC-TV and Los Angeles' KABC-TV. In 1993, Woods sold KARD to Banam Broadcasting, a subsidiary of BankAmerica. Banam sold KARD along with three of its stations (WTVW in Evansville, Indiana, KDEB in Springfield, Missouri, and KLBK-TV in Lubbock, Texas) to Petracom Broadcasting in 1995. In 1998, Petracom sold KARD to Quorum Broadcasting, which was absorbed by Nexstar in 2003.

In 2002, Piedmont Television, then-owner of KTVE, took over KARD's operations under a local marketing agreement. However, the two stations' operations were consolidated in KARD's former studio in West Monroe. In addition to a common sales and promotions staff, the KTVE news department produces KARD's newscast. Piedmont's control of the duopoly officially came to an end on January 16, 2008 when KTVE was sold to Mission Broadcasting. This resulted in Nexstar, already the owner of KARD, taking over control of KTVE under a local sales agreement (LSA). The station no longer has a separate website. Its old address, kard.com, redirects to www.myarklamiss.com, a site powered by both KARD and its sister station KTVE.

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[10]
14.1 720p 16:9 KARD-DT Main KARD programming / Fox
14.2 480i 4:3 BOUNCE Bounce TV
14.3 Grit Grit
14.4 16:9 Cozi TV Cozi TV

KARD is simulcast on KTVE's digital subchannel 10.2 in standard definition.

In March 2009, KARD and KTVE informed the Federal Communications Commission that they needed to end analog operations sooner than June 12, 2009 (the earliest they could do so is April 16). KARD stated that a transmitter tube failed, bringing power down to 50%; KTVE claimed that its power was at 40%. Used parts were deemed unreliable, and staffers had to travel 50 miles (80 km) to the transmitter from the studio; two to three visits per week were required to monitor the analog facilities, according to Nexstar.[11] The FCC denied the request based on the fact that they are the last two analog channels in the market.[12]

Analog-to-digital conversion[edit]

KARD shut down its analog signal, over UHF channel 14, on April 16, 2009. The station's digital signal remained on its pre-transition UHF channel 36.[13] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 14.

Programming[edit]

In addition to Fox network programming, KARD-TV airs syndicated programs such as The People's Court, The Big Bang Theory, Family Feud, and Two and a Half Men, among others. KARD airs two hours of weekday newscasts—a morning newscast at 7 a.m. and two half-hour weeknight newscasts at 5:30 p.m. and 9 p.m. Its current generation of newscasts began in November 2001, shortly before it entered a SSA with KTVE.

References[edit]

  1. ^ http://www.americanradiohistory.com/Archive-BC-YB-IDX/60s-OCR-YB/1967-YB/1967-BC-YB-for-OCR-Page-0053.pdf#search="kuzn monroe"
  2. ^ Monroe News-Star, August 30, 1967
  3. ^ http://www.americanradiohistory.com/Archive-BC-YB-IDX/70s-OCR-YB/1971-YB/1971-BC-YB-for-OCR-Page-0095.pdf#search="kyay"
  4. ^ http://www.americanradiohistory.com/Archive-BC-IDX/69-OCR/BC-1969-02-10-Page-0078.pdf#search="kyay monroe"
  5. ^ UHF Channel 39 Now on Airwaves, Ouachita Citizen, September 4, 1970
  6. ^ http://www.americanradiohistory.com/Archive-BC-IDX/74-OCR/BC-1974-08-05-Page-0053.pdf#search="klaa kyay"
  7. ^ Network Switch Effective, Monroe News-Star-World, December 6, 1981
  8. ^ KLAA to Change Call Letters Monday, Monroe News-Star, December 6, 1982
  9. ^ Crazy like a fox – As upstart turns 10, it's in the big leagues, The Cincinnati Post, April 2, 1997
  10. ^ "RabbitEars TV Query for KARD". Archived from the original on 2014-02-21. Retrieved 2014-02-04.
  11. ^ "Archived copy". Archived from the original on 2012-09-26. Retrieved 2009-03-24.CS1 maint: archived copy as title (link)
  12. ^ "Archived copy". Archived from the original on 2012-09-27. Retrieved 2009-04-11.CS1 maint: archived copy as title (link)
  13. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.

External links[edit]