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Kleenex is always there for me! No matter what is going on in my life Kleenex can help me out. If wipes my face when my mascara is running because I'm crying because my boyfriend broke up with me. I am also a shemale so when i masturbate, it is there for me too. The point of this artiicle is too make you buy some kleenex. It will be there for you too. I promise.
{{two other uses|the Kleenex brand|the band|Kleenex (band)|the generic item|Facial tissue}}
[[Image:Kleenex logo.svg|thumb|right|'''Kleenex logo'''|193x193px]]
[[Image:Kleenex.jpg|thumb|right|200px|Unfolded tissue below a Kleenex pack. The ''Veltie'' brand is produced by Kimberly-Clark.]]
'''Kleenex''' is a [[brand name]] for a variety of paper-based products such as [[facial tissue]], [[bathroom tissue]], [[paper towels]], and [[diapers]]. Often used as a [[genericized trademark]], especially in the United States, the name ''Kleenex'' is a registered [[trademark]] of [[Kimberly-Clark|Kimberly-Clark Worldwide, Inc.]] Kleenex products are manufactured in 30 countries and sold in more than 170 countries. Such Kleenex brands include VIVA, [[Cottonelle]] and [[Huggies]].

==History==

The Kimberly-Clark Corporation created the first Western facial tissue in 1924 (it had been in use for centuries before in Japan; see [[Facial tissue#History|History of facial tissue]] for details) and originally marketed them as a way to remove [[cold cream]] or makeup remover.<ref>[http://encyclopedia.toiletpaperworld.com/toilet-paper-history/complete-historical-timeline "Toilet Paper History – Complete Historical Timeline"]. ''The Complete History of Toilet Paper, Unabridged'': "In 1924. Kleenex is introduced by Cellucotton and first marketed to women as a disposable towel to use when removing cold cream."</ref> It was a disposable substitute for face towels. In 1925, the first Kleenex tissue ad was used in magazines showing "the new secret of keeping a pretty skin as used by famous movie stars...". A few years after the introduction of Kleenex, the company's head researcher tried to persuade the head of advertising to try to market the tissue for [[common cold|colds]] and [[hay fever]]. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief. By the 1930s, Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its use as a disposable [[handkerchief]] replacement became predominant.<ref>{{cite web |url=http://www.kleenex.com/NA/About/Brand-Story.aspx Kleenex history |title=Kleenex Brand Story |publisher=Kleenex.com |accessdate=2010-06-26}}</ref> In 1943, Kleenex began licensing the Little Lulu cartoon character to popularize the brand.<ref>[http://cartoonician.com/marge-and-lulu-the-art-of-the-deal/ "Marge and Lulu: The Art of the Deal," Jennifer Gotwals, ''Hogan's Alley'' #15, 2007]</ref>

==Kleenex Trademark==
[[File:Original Kleenex-mark1925-trademarkia.jpeg|thumb|right|Original 1925 Kleenex trademark]]The original '''Kleenex''' trademark application at the [[United States Patent and Trademark Office]] (USPTO) was filed in the class of Medical, Beauty, & Agricultural Services by Cellucotton Products Company of [[Neenah, Wisconsin]] on Saturday, July 12, 1924. The description provided to the USPTO was for, "ABSORBENT PADS OR SHEETS FOR REMOVING COLD CREAM."

First use for the drawing and stylized word mark was on June 12, 1924 and first use in commerce on June 12, 1924 as well. USPTO granted trademark registration on November 25, 1924. International Cellucotton Products Company officially assigned trademark interest and good will of the business to Kimberly-Clark Corporation on September 30, 1955. Kimberly-Clark Corporation of [[Neenah]], Wisconsin is the current registered owner of the '''Kleenex''' trademark.<ref name="USPTO_Kleenex">{{Cite web |url=http://tess2.uspto.gov/ |title=United States Patent and Trademark Office, registration #s 0019194;0022859;0029753;0038458;0408618 |date=1924-06-12 |accessdate=2010-06-25}}</ref>

In the USA, the Kleenex name has become, or as a legal matter nearly has become, [[Genericized trademark|genericized]]: the popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand. Many dictionaries, including Merriam-Webster and Oxford, now include definitions in their publications defining it as such.''

==References==
{{Reflist|1}}

== External links ==
* [http://www.kleenex.com/ Kleenex.com]
* [http://www.kleenex.com.au/ Kleenex Australia]
* [http://www.kleenex.com/NA/About/Through-The-Decades.aspx Kleenex History Timeline]
* [http://graphic-design.tjs-labs.com/gallery-view?product=KLEENEX Gallery of vintage graphic design featuring Kleenex tissues]

{{Paper products}}

[[Category:Hygiene]]
[[Category:Paper products]]
[[Category:Household brands]]
[[Category:Kimberly-Clark brands]]
[[Category:1924 introductions]]

Revision as of 16:27, 3 October 2013

Kleenex is always there for me! No matter what is going on in my life Kleenex can help me out. If wipes my face when my mascara is running because I'm crying because my boyfriend broke up with me. I am also a shemale so when i masturbate, it is there for me too. The point of this artiicle is too make you buy some kleenex. It will be there for you too. I promise.