Libresse
 | |
| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
Libresse is a brand of Essity, specializing in products for period and daily intimate care. Libresse is a global brand, operating under a number of different names in local markets - Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, Libra.[1]
Essity (formerly SCA), which is the parent company of Libresse, was founded in Sweden in 1929 by Ivar Kreuger as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries.[2]
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.[3]
Marketing
Over the last several years, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women’s bodies and health.[4] The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.[5] Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.[6][7][8]
References
- ^ https://www.libresse.com/
- ^ "Essity at a Glance".
- ^ "Our products".
- ^ "Libresse's new ad is a rallying cry for every woman's story to be heard". 2 July 2020.
- ^ "In praise of the vulva: Bodyform and AMV used creativity to subvert shame".
- ^ "Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline".
- ^ "Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France". 11 October 2019.
- ^ "Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period". 3 June 2016.