Life is Good Company

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Life Is Good Company
Founded 1994; 24 years ago (1994)
Founder Bert Jacobs
John Jacobs
Headquarters Boston, Massachusetts, U.S.
Number of employees

The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good."


In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs along the East Coast of the United States.[2] In 1994, following a not-so-successful road trip, they returned to Boston, unsure of the future of their business. It was their common practice to gather friends at their apartment following such trips to share stories and to ask their friends to comment on drawings and sayings posted on their living room walls.[3] On this occasion, one drawing received considerable favorable attention from their friends — the head of a beret-wearing, smiling stick figure and the phrase "Life is good." The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour.{[4]} The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by 2007.[2]

Life is Good Corporate Logo, 2011-2015

Life is Good expanded its product lines from T-shirts and caps in the early years to a full line of apparel for men, women, and children, as well as an increasing number of accessories categories. They offer over 900 different items in 14 categories.[1] Products are sold online via the company's website, in approximately 4,500 retail stores in the United States,[5][6] and in 30 countries.[7] Life is Good donates 10% of its profits to improving children's lives through their Life is Good Kids Foundation.[8]

Life is Good Corporate Logo, 1994-2011


Life is Good products are sold in approximately 4,500 retail stores[5] throughout the United States and Canada. The brand is distributed through multiple customer channels.


  1. ^ a b Buchanan, Leigh (2009-10-01). "Life Lessons". Inc. Magazine. Retrieved 2011-08-18. 
  2. ^ a b Lo, Andrea. "How a positive statement made millions for this T-shirt company". Money CNN. Retrieved 7 June 2018. 
  3. ^ "Bert and John's Open Road". Roadtrip Nation. August 2007. Archived from the original on 2011-08-22. Retrieved 2011-08-18. 
  4. ^
  5. ^ a b Wilson, Eric (2008-07-24). "Everything's Fine! My T-Shirt Says So". New York Times. Retrieved 2011-08-18. 
  6. ^ Anderman, Joan (2009-03-17). "A positive outlook? Apparel company says bad times make its message more vital". The Boston Globe. Retrieved 2011-08-18. 
  7. ^ "Discussing the "good Life" with Jim Laughlin, Director of Communications at Life is good". 2010-11-03. Archived from the original on 2012-03-17. Retrieved 2011-08-18. 
  8. ^ "The fascinating story of how 2 brothers went from running a failing business out of a van to building a $100 million company". Business Insider. Retrieved 2018-03-29. 


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Coordinates: 42°20′57.1″N 71°5′4.8″W / 42.349194°N 71.084667°W / 42.349194; -71.084667