Jump to content

Little Baby Bum

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Tcamfield (talk | contribs) at 21:58, 29 November 2016 (Update YouTube view count). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Little Baby Bum
Personal information
BornJune 22nd, 2011
OriginUnited Kingdom
Websitelittlebabybum.com
YouTube information
Channel
Years active2011–present
GenreEducation
Subscribers8.6 million +[1]
Total views10.2 billion +[1]
Last updated: 29 November 2016

Little Baby Bum (also known as LBB and LittleBabyBum) is the number one educational channel on YouTube (by both number of views and subscribers, of all time),[2] with more than 8.6 million subscribers and over 10.2 billion views, making it the most viewed UK channel of all time,[3] and the 9th most viewed channel of all time (worldwide).[4][5]

Little Baby Bum specialises in 3D animation videos of both traditional nursery rhymes and their own original children's songs. London based Derek Holder teamed up with his wife to design videos that reflected classic nursery rhymes, with a modern aesthetic.[5] Little Baby Bum is also available in six additional languages; Spanish, Brazilian Portuguese, Russian, German, French and Japanese. The Spanish LBB channel now has 1.8 million subscribers and 1.3 billion views as of 29 November 2016.

LBB Junior, a spin-off from LittleBabyBum, aimed at older children (4 to 6 years) was launched on 3 June 2016.

History

Little Baby Bum uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August 2011. This was followed up, four months later, with their second upload, Baa Baa Black Sheep, a more complex and slightly longer video.[5][6]

Little Baby Bum's popularity increased after the release of their 2nd compilation videos of approximately one hour of duration, simply by stringing individual videos into long form videos. The initial thinking was so that “parents wouldn't have to keep pressing the play button after each video had finished”.[5]

In 2014, the OpenSlate company published a list with YouTube’s 10 most profitable channels of 2014, including Little Baby Bum in 4th position.[7]

Rankings

With over 1.68 billion views, Little Baby Bum's “Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation”[8] is the eleventh most viewed video of all time, the second most viewed non-music video of all time, and the thirteenth most disliked video of all time.[9][10] This video has the highest watch time of any video on YouTube, surpassing Psy's "Gangnam Style", is the first non-music video to reach 1 billion views and is the 10th fastest video to get to 1 billion views.[11]

Merchandise

LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider or Baa Baa Black Sheep.[12] This deal has been signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob.[12] This is the first time that a children's YouTube channel makes the move to physical toys.[12]

The plush toys went on general release on 18 May 2016.

Parragon Books have signed a multiple book deal with initial release dates for end of 2016.[13]

Other platforms

Little Baby Bum is now available on other video platforms including Netflix,[14] Sky TV [15] and Ketchup TV.[16]

References

  1. ^ a b "About LittleBabyBum". YouTube.
  2. ^ [1], Wiztracker
  3. ^ "The Diamond Minecart becomes most popular YouTube channel", The Guardian, August 31st 2015
  4. ^ YouTube Top 50 Most Viewed Video Producers, VidStatsX, September 7th 2015
  5. ^ a b c d “Little Baby Bum: how UK couple built world's fifth-biggest YouTube channel”, The Guardian, 19 March 2015.
  6. ^ “Wheels on the Bus beats One Direction in Little Baby Bum's YouTube rise”, The Guardian, 17 June 2015.
  7. ^ "YouTube’s 10 most profitable channels of 2014 were, um, not what I expected", VentureBeat, January 2nd, 2015.
  8. ^ "Wheels On The Bus Compilation from LittleBabyBum!". YouTube. Retrieved September 7th, 2015.
  9. ^ MyTop100Videos. "Top 500 Most Viewed Videos of All Time". YouTube. Retrieved September 7th, 2015.
  10. ^ MyTop100Videos. “Most Viewed Videos of 2014 (Non-VEVO)". YouTube. Retrieved September 7th, 2015.
  11. ^ [2], MyTop100Videos, January 26, 2016
  12. ^ a b c "Bigger than X Factor: YouTube channel Little Baby Bum moves into toys", The Guardian, 10 August 2015
  13. ^ "Parragon Books - Little Baby Bum"
  14. ^ "Netflix"
  15. ^ "Sky TV"
  16. ^ "Ketchup TV"
Retrieved from "https://en.wikipedia.org/w/index.php?title=Little_Baby_Bum&oldid=752172376"