"Lost Generation" is a song by British hip hop duo Rizzle Kicks. The song was released as a digital download in the United Kingdom on 25 August 2013 as the lead single from their second studio album, Roaring 20s (2013). The song was written by Jordan Stephens, Harley Alexander-Sule, Ant Whiting, Emily Phillips and Pete Cannon. The song has peaked to #6 on the UK Singles Chart.
Critical reception
Robert Copsey of Digital Spy blog gave the song a positive review, stating:
"After successfully establishing themselves as a group who aren't afraid of telling it how it is, Rizzle Kicks have painted a rather bleak picture of today's yoof on their latest track. On paper it sounds like career suicide, but as always they pull it off with their razor-sharp lyrics and take-it-or-leave-it attitude. "Hashtag trends, we make people go clap clap yeah," they quip over a plodding hip-hop brass section, before having a pop at Jeremy Kyle, John Terry and fellow popstars who buy YouTube views. "Why is everybody so PC?/ It's not my fault if you take offence," they conclude - and if we're honest, we couldn't agree more." .[1]
Music video
A music video to accompany the release of "Lost Generation" was first released onto YouTube on 24 July 2013 at a total length of four minutes and eighteen seconds.[2] The music video was directed by Jamie Thraves and was produced with the help of 150 young people between the ages of 16 and 24, as part of the GoThinkBig initiative. The video shows Rizzle Kicks returning home from a heavy night out, before their morning starts referencing several TV shows, including Big Brother, Britain's Got Talent and The Jeremy Kyle Show.[3]
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