MTV Rocks (British and Irish TV channel): Difference between revisions
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{{otheruses4|the European television channel|other international versions|MTV2 (disambiguation)}} |
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{{Infobox TV channel |
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| name = MTV Two |
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| logofile = MTV_Two.png |
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| logoalt = |
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| launch = October 1998 |
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| share = 0.0%<br /> |
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| share as of = February 2008 |
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| share source = [http://www.barb.co.uk/viewingsummary/monthreports.cfm?report=monthgmulti] |
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| picture format = [[4:3]], [[576i]] ([[SDTV]]) |
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| owner = [[MTV Networks Europe]] |
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| web = [http://www.mtv.co.uk/mtv2/ www.mtv.co.uk/mtvtwo] |
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| sat serv 1 = [[Sky Digital (UK & Ireland)|Sky Digital]] |
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| sat chan 1 = Channel 355 |
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| sat serv 2 = [[Cyfra+]] |
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| sat chan 2 = Channel 102 |
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| sat serv 3 = [[Canal Digitaal Satelliet]] |
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| sat chan 3 = Channel 25 |
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| sat serv 4 = [[N (Poland)|n]] |
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| sat chan 4 = Channel 73 |
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| sat serv 5 = [[Dolce (satellite television)|Dolce]] |
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| sat chan 5 = Channel 455 |
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| sat serv 6 = [[TV Vlaanderen Digitaal]] |
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| sat chan 6 = Channel 41 |
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| sat serv 7 = [[yes (Israel)]] |
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| sat chan 7 = Channel 78 |
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| sat serv 8 = [[TV Cabo Portugal|ZON TVCabo]] |
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| sat chan 8 = Channel 141 |
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| cable serv 1 = [[Virgin Media]] |
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| cable chan 1 = Channel 325 |
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| cable serv 2 = [[UPC Ireland]] |
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| cable chan 2 = Channel 702 |
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| cable serv 3 = [[@Home (Netherlands)]] |
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| cable chan 3 = Channel 176 |
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| cable serv 4 = [[UPC Romania]] |
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| cable chan 4 = Channel 108 |
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| cable serv 5 = [[TV Cabo Portugal|ZON TVCabo]] |
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| cable chan 5 = Channel 141 |
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| cable serv 6 = [[Hot (Israel)]] |
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| cable chan 6 = Channel 93 |
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| adsl serv 1 = [[iNES]] |
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| adsl chan 1 = Channels Vary |
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| adsl serv 2 = [[Magyar Telekom|T-Home (Hu)]] |
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| adsl chan 2 = Channels Vary |
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| adsl serv 3 = [[Freebox|Free (Fr)]] |
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| adsl chan 3 = Channel 54 |
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| adsl serv 4 = [[Alice Home TV]] (Italy) |
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| adsl chan 4 = Channel 780 |
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| adsl serv 5 = [[Stream TV]] (Russia) |
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| adsl chan 5 = Channel 10 |
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|}} |
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'''MTV Two''', formerly known as '''MTV2 Europe''' and '''M2''', is a 24 hour alternative music channel broadcast from [[London]] throughout [[Europe]]. The channel broadcasts in the [[UK]], [[Republic of Ireland|Ireland]], [[Sweden]], [[Norway]], [[Denmark]], [[Finland]], [[France]], [[Spain]], [[Germany]], [[Austria]], [[Switzerland]], [[Italy]], [[Portugal]], [[Hungary]], [[Israel]], [[the Netherlands]], [[Poland]], [[Russia]], [[Romania]], [[Czech Republic]], [[Slovak Republic]], [[Slovenia]], [[Croatia]], [[Serbia]], [[Montenegro]] and the [[Baltic countries]]. |
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== Format and history == |
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The structure of the [[MTV Networks]] is different in [[Europe]] from in the [[United States|U.S.]] and so the role that MTV Two plays is somewhat different. The various nation [[MTV]] channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US [[MTV2]] is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie; with other music output carried on [[MTV Base]], [[MTV Dance]], [[MTV Hits (UK)|MTV Hits]] covering urban music ([[hip hop music|hip hop]], [[rapping|rap]], [[rhythm and blues|R&B]] and [[UK garage|garage]]), [[Electronic dance music|dance]] (and its associated sub-genres), and chart music respectively. |
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At its initial launch, as M2 (the channel changed its name to MTV2 in 2000), the European version was similar to the U.S. channel, taking a similar music policy. The Channel had its own on-screen identity (originally developed by [[Run Wrake]], then followed by a relaunch by [[Toby Barnes]] and [[Digit]] ) its own web presence and a focus on electronica and alternative hip hop. Artists featured included [[Aphex Twin]], [[Björk]], [[Air]], [[Howie B]] and others. There was however the exception of a newer, but now defunct, separate German MTV2, [[MTV2 Pop]], broadcast from [[Hamburg]] and [[Berlin]], which broadcast more mainstream clips as its original German MTV counterpart, which is still dedicated to more alternative music videos by now. |
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In 2000 the channel along with then head of interactive for [[MTV]] [[Toby Barnes]] developed the first example of 360 degree programming. Viewers could choose an hour's worth of music and idents using the [[BAFTA Interactive Entertainment Awards]] winning website (programmed by [[Digit]] was one of the first 100% [[Adobe Flash]] websites), which would then be broadcast usually throughout the night with little or no manipulation by the channel. Viewers would be emailed their transmission time, their selection and the option to forward to friends. |
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In September 2002, the European version introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being ''Gonzo'', hosted by former [[MTV]] UK VJ and now [[BBC Radio 1]] DJ [[Zane Lowe]] and regularly featuring interviews with bands along with contributions from members of the MTV2 [[Internet forum]]s. It was relaunched in 2006, moving from an hour-long format broadcasting every weekday to a single two-hour show on a Friday. The show won the [[NME Awards|NME Award]] for Best TV Show in 2006. |
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In July 2007, the channel changed its name again to MTV Two, and the presentation was changed as part of MTV's wider efforts to amalgamate the five British MTV channels into a singular brand with a common identity: the new logo is similar to the other channels, with the channel's playlist represented by a [[South Park]]-esque character who plays a Flying V guitar. |
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== Programming == |
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<!-- Deleted image removed: [[Image:Screenshot of MTV2.png|thumb|300px|Screenshot of MTV Two]] --> |
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The channel concentrates on providing a place for new music and upcoming artists in the areas of rock, punk, indie, metal and similar genres. Themed slots are now a regular feature on the channel, as well as [[Short message service|SMS]]-oriented shows, showing viewers' [[SMS|text messages]] in an on screen chat forum, and more recently shows like ''The Takeover'' where artists like [[Sonic Youth]], [[Fall Out Boy]], [[The Futureheads]] as well as former [[Faith No More]] lead singer [[Mike Patton]] present videos they have chosen from the MTV archives. {{As of|2007}}, the vast majority of the channel's output is made up of back-to-back music videos, with most programming being music orientated; occasionally shows such as [[Beavis and Butthead]] and [[Daria]] are aired. |
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From early 2005, MTV Two started broadcasting the alternative music show ''[[120 Minutes (UK TV series)|120 Minutes]]'' every night, instead of its previous timeslot of Saturday nights. The show airs nightly at 1am and runs without commercials. A ''120 Metal Minutes'' show broadcasted on Friday nights until it was cancelled in April 2006, with [[Heavy metal music|metal]] and [[hardcore punk|hardcore]] videos instead being played on the channel's ''[[Headbanger's Ball]]'' timeslot on Tuesday and Saturday evenings. |
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Other shows that have been broadcast by MTV Two past and present include MTV-produced shows like ''[[Daria]]'', ''[[Jackass (TV series)|Jackass]]'', ''[[Viva La Bam]]'', ''[[Wonder Showzen]]'', ''[[Crazy Monkey]]'', and ''[[Dirty Sanchez (TV series)|Dirty Sanchez]]'', along with more eclectic shows such as ''[[This Is Our Music]]'' and ''[[rockfeedback]] tv''. The ''[[Myspace]] Chart Show'' also broadcasts everyday on the channel, and is updated on Sundays. |
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[[File:MTV Two Screenshot.jpg|thumb|300px|[[Paramore]] performing on MTV Two]] |
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MTV Two occasionally airs a sketch called "[[Ginger Bloke]]," in which a "Ginger Bloke" appears to interview mainstream acts, mocking them during the interview and eliciting foolish responses. This is obviously done by editing his questions with answers to other questions. |
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== Events == |
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In recent years, MTV Two has taken ''Gonzo'' on different tours of the [[United Kingdom]]. ''Gonzo On Tour'' has been a regular tour for the past two years, touring various [[Barfly (club)|Barfly]] venues and filming the results for broadcast on the channel. Bands such as [[The Eighties Matchbox B-Line Disaster]], [[Goldie Lookin' Chain]], [[Franz Ferdinand (band)|Franz Ferdinand]], [[Kaiser Chiefs]] and [[Maxïmo Park]] have played in the past, and in 2005 the tour featured bands such as [[The Rakes]], [[Arctic Monkeys]], [[Editors]], and [[The Subways]] headlining one venue each, with support from [[Test Icicles]] and [[Be Your Own Pet]]. |
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In May 2006 the channel held a series of gigs at [[Brighton]]'s Great Escape festival, with [[The Futureheads]], [[The Cribs]] and [[Mystery Jets]] headlining alongside bands such as [[Metric (band)|Metric]], [[The Sunshine Underground]] and [[The Fratellis]]; the gigs were filmed and broadcast a few weeks later alongside interviews and backstage clips. |
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Other live events MTV Two have staged include the ''Bandwagon Tour'' featuring [[Viva Voce]], [[Clor]], [[The Departure]] and [[The Kooks]], along with gigs at [[South by Southwest Festival|SXSW]] and coverage of the [[Reading and Leeds festivals]]. |
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In November 2006, MTV Two hosted its first ''Spanking New Music Tour'' where [[Fields (band)|Fields]], [[¡Forward, Russia!|Forward Russia]] and [[The Maccabees]] supported headliners [[Wolfmother]], with live footage from the [[Brixton Academy]] gig broadcast in a Gonzo special. |
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== Advertising == |
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Unlike other MTV channels in the UK which have regular commercial breaks, MTV 2 (as it was) ran without any advertising (apart from MTV promotions and idents) for large parts of the day, which was eventually reduced to midnight to 6pm every day. Commercials shown were mainly for albums, DVDs, films and products that target the channel's main audience. This was contrary to other MTV channels in the UK (including [[VH1]] and [[TMF UK|TMF]], who have always used commercials, many of them from [[Jamba!|Jamster!]] and similar companies.) However, from September 2005 MTV2 started to play these commercials during daytime, but still runs without interruptions throughout the night from 1am. |
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==See also== |
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* [[MTV One]] |
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* [[MTV Base]] |
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* [[MTV Dance]] |
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* [[MTV Hits (UK & Ireland)|MTV Hits]] |
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==External links== |
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*[http://www.mtv.co.uk/mtvtwo MTV Two] at MTV.co.uk |
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{{MTV Networks}} |
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{{MTV Networks Europe}} |
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{{Viacom}} |
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[[Category:MTV channels in the United Kingdom]] |
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[[de:MTV Two]] |
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[[es:MTV2 Europe]] |
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[[hu:MTV Two]] |
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[[pl:MTV Two]] |
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Revision as of 15:34, 26 April 2009
It's rubbish now.