Made in Britain (campaign)
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Made in Britain is a not-for-profit organisation that supports British manufacturers with a registered collective trade mark system, to help identify and verify the geographic provenance of the goods they make in the UK. The mark also aims to represent a standard of unity for British manufacturing sectors and aims to promote them together, with social and other media visibility in the UK and around the world. The organisation works collaboratively with other UK trade bodies, government departments and other groups that support skilled jobs, responsible business and sustainable manufacturing growth. It campaigns strategically all year round to promote British manufacturing.
History
[edit]Made in Britain's genesis was as a commercial marketing & PR campaign in 2011 to design a logo for manufacturers. The winner was Cynthia Lee, a student designer from the University of Nottingham.[1] On 11 July 2011, a design was unveiled and British businesses were invited to apply to use the logo for the first time.[2] After receiving support from the Labour Party[3] and with over 600 members on board, a new Made in Britain mark was finalised in June 2013[4] and Made in Britain was officially launched as an independent, non-profit organisation in December 2013.[5]
A collective mark for all manufacturers
[edit]The actual iteration of the Made in Britain mark was created and designed by Kevin Lan and Miranda Bolter at The Partners. Inspired by a corner of the Union Flag, the mark is designed to be instantly recognisable as the Made in Britain organisation. When businesses join Made in Britain as a member they get licensed access for one year to the Made in Britain suite of marks to use on their products, packaging and marketing material.[6]
It is used by more than 2000 businesses in a broad range of sectors, from large-scale industrial products and vehicles down to independently manufactured textiles and homewares. The collective mark aims to be the clear indicator of the diversity of British manufacturing.[7] Members use the collective mark alongside their ISO accreditations, Queens Awards and Royal Warrant marks.
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Following the successful launch of Made in Britain as a not-for-profit organisation, a board of non-executive directors was established, all volunteers from the membership group. The board members[8] are responsible for the longevity of the organisation, the protection of the Mark and integrity of the organisation's mission. In April 2015, the board of directors elected to employ a full-time chief executive. John Pearce joined the organisation after working in Brazil for the UK government's official GREAT Britain campaign.[9]
Modern British manufacturing
[edit]The uniqueness and appeal of the Made in Britain organisation is that it celebrates the diverse nature of British manufacturing today, in 50 product sectors across trade and retail.
To join the organisation and be licensed to use the collective mark, businesses must become members of Made in Britain.[10] To prove their eligibility, companies must be transparent in their claims and display supporting information about their manufacturing process and policies.[11] Members are organised into four tiers depending on the financial turnover of the organisation. All members receive the same membership benefits, which are designed to help them sell more of what they make using the collective mark. Made in Britain aims to unite, support, promote and represent British manufacturing sectors and achieve more visibility for the mark. The website serves the general public as a look-up directory for British-made goods and the businesses that make them. Members also post their own news stories under strict regulations and the compulsory Made in Britain Code of Conduct.
References
[edit]- ^ "News analysis: The Made in Britain logo - Design Week". Design Week. 19 July 2011. Retrieved 22 September 2017.
- ^ "'Made in Britain' marque unveiled following national campaign". The Drum. Retrieved 22 September 2017.
- ^ overthrowdigital.com, Overthrow Digital -. "Kitchen & Bathroom News | Stoves' Made in Britain Campaign now independent". kandbnews.co.uk. Retrieved 22 September 2017.
- ^ "Made in Britain". The Partners. Retrieved 22 September 2017.
- ^ "MADE IN GREAT BRITAIN CAMPAIGN LTD filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 9 March 2023.
- ^ Britain, Made in (5 February 2016), Made in Britain Apply Here, retrieved 22 September 2017
- ^ "Made in Britain | The Partners | Made in Britain | D&AD Awards 2014 Pencil Winner | Branding Schemes/Small Business". dandad.org. Retrieved 22 September 2017.
- ^ "The Marque - Made in Britain". Made in Britain. Retrieved 22 September 2017.
- ^ "John Pearce LinkedIn". linkedin.com.
- ^ "Apply for Membership - Made in Britain". Made in Britain. Retrieved 22 September 2017.
- ^ "Made in Britain - Made in Britain". Made in Britain. Retrieved 22 September 2017.