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. (May 2011)
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.
It is typically written as a part of product marketing or product management. The document should explain:
- What (new) product is being discussed
- Who the target customers are
- What products are in competition with the proposed one
- Why customers are likely to want this product.