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A bottle of Martinelli's sparkling cider

Martinelli's is the brand name of S. Martinelli & Company, a juice company based in Watsonville, California.[1] The company is privately held by descendants of the founders.[2]

Martinelli's is best known for its non-alcoholic sparkling cider[2][3] and its apple juice, though the company originally produced a champagne style hard cider. They also have several other brands of juices. The apple juice is made from fresh apples that are stored in a cold storage facility, not from apple concentrate.

The company has operated in California's Pajaro Valley[1] since 1868. There is a street in Watsonville that bears its name.


  1. ^ a b "About Martinelli's". S. Martinelli & Company. 2008. Retrieved 2 December 2010. 
  2. ^ a b Dannelke, Lenora (8 December 2009). "S. Martinelli & Co.: Fruit Punch". Beverage World. Archived from the original on 7 July 2011. Retrieved 26 December 2009. 
  3. ^ Thamel, Pete (15 March 2009). "Louisville Wins Big East Title, Ending Orange’s Run". The New York Times. Retrieved 26 December 2009. 

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