Mercedes Alison Bates
Post graduation, Bates had a storied job history. She started working at Southern California Gas Company as a supervisor of home services. From there she began to work at Globe Mills food, which led her to start her own venture in Hollywood as an advertising food consultant. McCall's magazine recognized her understanding of family values, their strengths and weaknesses and hired her as the food editor. In 1964, Mercedes Bates became the director of the Betty Crocker division of General Mills. By 1966 she was vice president of the division, making her the first woman officer at General Mills. She held this position until 1983 when she retired.
Because of her involvement with the Betty Crocker division and her desire to make the food industry recognize family values, Bates received the nickname of "Betty Crocker."