Micro app

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A microapp is an interactive module designed to perform like a fully coded application or website.

Requirements and Characteristics[edit]

Microapps are normally accessible on any device, display, or operating system without installation to the viewer’s device. To qualify as a microapp, the entity must:

  • be built and deployed without customized code
  • function offline
  • have advanced security and compliance features
  • be functionally-extensible
  • comply with granular data demands.

Microapps are differentiated from traditional mobile applications by their small size. Consequently, they can be shared or sent online to bypass app stores and are typically built to provide specific and limited functionality.[1]


Microapps are typically used for commercial purposes[2] to reduce development costs for projects not requiring the large scope of a traditional mobile application. They are often used to showcase in-depth information or enrich marketing material with interactivity.[3]


  1. ^ "Micro Apps: What They Are and Why You Should Not Ignore Them - DZone Mobile". dzone.com. Retrieved 2018-10-23.
  2. ^ Swaddle, Paul (26 Jan 2017). "MicroApps: One Of The Trends To Watch Out For". Digital Doughnut.
  3. ^ "- Whispir". Executing An Effective Micro App Strategy | Whispir. Retrieved 2018-10-23.