Mike and Ike

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For the comic strip, see Mike and Ike (They Look Alike).

Mike and Ike
Place of originBethlehem, Pennsylvania, USA (1940)
Created byJust Born, Inc.
VariationsTropical Typhoon, etc.
Food energy
(per serving)
140 (40g serving) kcal
Other information0 grams of fat; kosher; gluten-free

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]

Candy

Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[4]

They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]

Mike and Ike candies

Varieties

Just Born produces several varieties of Mike and Ikes, including:[6][7]

Name Package color First available Package type
Original Fruits Green 1940 Box, bag, or freezer pop
Berry Blast Blue 1987 Box or bag
Tangy Twister Orange 2005 Box or bag
Tropical Typhoon Pink 1977 Box or bag
Italian Ice Light blue 2008 Box or bag
Lemonade Blends Yellow 2007 Box or bag
Jolly Joes Purple 1973 Box
Zours Yellow 1999 Box or bag
Red Rageous Red 2009 Box or bag
Strawberry Reunion[8] Black and pink 2013 Box
Sweet Paradise Light Purple 2014 Box
Merry Mix Light Blue 2015 Bag

Retro/limited varieties include:[7][9]

  • Lem and Mel (Lemon and watermelon) flavor (launched 1991)
  • Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
  • Strawbana (launched 1991)
  • Mike and Ike – Srawberries n' Cream (launched 2000)
  • Mike and Ike – Oranges n' Cream (launched 2000)
  • Cherry Cola (launched 2004, reissued 2016)
  • Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)
  • Mike and Ike Valentines Mix (Seasonal)
  • Mike and Ike Mummy's Mix (Seasonal)

There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]

Media

In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[14]

In popular culture

  • Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith, Bernie Mac, Russell Quinn and Professional Wrestler CW.[15]
  • In the TV series Limitless, Brian Finch nicknames Agents Daryl and Jason as Mike and Ike.
  • In the TV series Family Guy, Peter asks his father in law for a bowl of Mike and Ike's, but without the Ike's.
  • In the TV series Scrubs, an intern accidentally gives a patient a Mike and Ike instead of their medication.
  • In The Avenger pulp stories, hero Richard Henry Benson carries a pistol called Mike and a knife called Ike. He uses both to injure only. The Avenger, Vol. I, No. 1, "Justice, Inc." (Sep 1939) predates the "Mike and Ike" candies by a year, so it's a reference to the Mike and Ike (They Look Alike) comic strip for which the candies were named.

References

  1. ^ Annette B. Natow; Jo-Ann Heslin; Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.
  2. ^ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.
  3. ^ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.
  4. ^ "Fruity Facts about Mike and Ike" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
  5. ^ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.
  6. ^ "Mike and Ike candy flavors". justborn. Retrieved May 11, 2013.
  7. ^ a b "Just Born Interactive Timeline" (PDF). Just Born. Retrieved May 11, 2013.
  8. ^ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. March 20, 2013. Retrieved May 11, 2013.
  9. ^ "Mike and Ike candy flavors". justborn. Retrieved May 11, 2013.
  10. ^ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.
  11. ^ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.
  12. ^ Bangert, Dave (April 28, 2012). "A culture war in the candy aisle". Journal & Courier. Retrieved May 15, 2012.
  13. ^ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.
  14. ^ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. March 27, 2013. Retrieved May 11, 2013.
  15. ^ "Fruity Facts about MIKE AND IKE" (PDF) (Press release). Just Born. Retrieved September 24, 2010.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Mike_and_Ike&oldid=751525638"