Monarch advertising sign
Letrero publicitario de Monarch | |
 Monarch advertising sign | |
 | |
| Location | 51 Rancagua Street, Santiago,  Chile |
|---|---|
| Material | Neon lighting |
| 2169 | |
The Monarch advertising sign (letrero publicitario de Monarch in Spanish)[1] is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.
The sign was initially installed in 1954,[2] and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.[3][4][5][6]
History
The Luminosos Paraguay company built and installed the Monarch advertising sign in 1955.[5]
According to the general manager of the company, Claudio Paraguay says:
"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."
Translation to English:
"The company wants to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ends up transforming the legs and champagne bottle in a Classic Western style."
The Monarch advertising sign is made of neon lighting. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.[5]
See also
References
- ^ Consejo de Monumentos Nacionales, Letrero publicitario de Monarch (in Spanish), retrieved November 11, 2012
- ^ Farías, Roberto (August 2010), "Monumentos de neón que se salvaron del derrumbe", La Tercera (in Spanish) (published August 1, 2010), retrieved November 2, 2012
- ^ Consejo de Monumentos Nacionales, Declaración de Monumento Nacional (in Spanish), retrieved November 1, 2012
- ^ García, Gabriela (August 2010), "Piñera declaró a dos letreros de neón como monumentos nacionales", Emol (in Spanish) (published May 30, 2010), retrieved November 2, 2012
- ^ a b c "Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos" (PDF), Revista Letreros (in Spanish), April 2010, retrieved November 2, 2012
- ^ Gobierno de Chile (May 2010), "Día del patrimonio en grande", Revista Letreros (in Spanish) (published May 31, 2010), retrieved November 2, 2012