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Morellato Group

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Morellato Group
Company typeJewelry and watch maker
IndustryJewelry and watch manufacturing
Founded1930
FounderGiulio Morellato
HeadquartersFratte di Santa Giustina in Colle, Italy
Area served
World wide
Key people
Massimo Carraro CEO
ProductsJewelry and wristwatches
Websitewww.morellato.com

Morellato Group is an Italian corporate group that operates in design and manufacture of jewellery and watches. Group's parent company was founded by Giulio Morellato initially in Bologna and later was moved to near Padova.[1]

Organization

The group is present on the Italian and international market with brands of property and brands in license such as John Galliano, Just Cavalli, Miss Sixty, Pirelli and Maserati. It is also one of the leading global manufacturer of watch straps and cases for jewelry,[2][3] which constitute the original activity of Morellato since 1930. [4][5][6][7]

Expansion

Besides headquarters in Fratte di Santa Giustina in Colle in the province of Padova with the design and marketing offices in Milan, the group is divided into a number of branches in the USA, Germany, France, Spain, Switzerland and Hong Kong; it is also present, through some joint ventures, in China, United Arab Emirates (Morellato Middle East) and India. Morellato Group and Pepe Jeans London have signed an agreement for the production and worldwide distribution of watches Pepe Jeans London branded, starting in autumn 2014.[8] Since 1995 five million pieces sold every year,[9] starting from 2005 successfully expanded its production in jewellery and watches:[10] placed 17° in worldwide sales of watches as of 2013.[11][12][13][14]

Subsidiaries

The following companies are wholly owned subsidiaries of Morellato Group:

Notes

  1. ^ enciclopedia Treccani
  2. ^ site of watches
  3. ^ university of Urbino page 6
  4. ^ Repubblica
  5. ^ Repubblica
  6. ^ book about the history of the company, Il lusso pretàporter. Morellato & Sector orologi, gioielli e idee vincenti by Roberta Paolini, Marsilio, 2008
  7. ^ book Soft innovation from page 200
  8. ^ article
  9. ^ Repubblica
  10. ^ Repubblica
  11. ^ Il Sole 24 ore
  12. ^ Corriere del Veneto
  13. ^ Repubblica
  14. ^ Il Sole 24 ore
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