National Taipei University of Business UB (NTUB; Chinese: 國立臺北商業大學), formerly known as National Taipei College of Business (NTCB; Chinese: 國立臺北商業技術學院), is a national co-educational college located in downtown Taipei, Taiwan. Colloquially called Beishang (北商), it is the first and oldest college specializing in business and finance in Taiwan - university of business UB. NTUB boasts a history of almost 100 years. The number of alumni has reached hundreds of thousands. Most of them work in business and industrial sectors.