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{{for|the video game system|Nintendo Entertainment System}}
{{Infobox Company
|company_name=Nintendo Company Ltd.<br>任天堂株式会社
|company_logo=[[Image:Nintendo.svg|150px]]
|company_type=[[Public company|Public]]<br>{{Tyo|7974}}<br>{{ndaq|NTDOY}}<br>{{FWB|NTO}}
|company_slogan=[[Nintendo#Slogans|Various]]
|foundation=[[September 23]] [[1889]]<ref name="history NOJ"/>
|location={{flagicon|Japan}} [[Kyoto]]<br>
International Offices: <br> {{flagicon|United States}} [[Redmond, Washington]] <br> {{flagicon|Canada}} [[Richmond, British Columbia]] <br>{{flagicon|Europe}} [[Großostheim]], [[Germany]] <br> {{flagicon|Australia}} [[Scoresby, Victoria]]<br>{{flagicon|China}} [[Suzhou]] (as [[iQue|iQue, Ltd.]])<br>{{flagicon|South Korea}} [[Seoul]] <br> {{flagicon|Panama}} [[Costa del Este]] (as [[Latamel Inc.]]) <br> {{flagicon|Liberia}} [[Monrovia, Liberia]]
|key_people=[[Satoru Iwata]]: [[President#Non-governmental presidents|President]] & [[Chief executive officer|CEO]]<br/>[[Reggie Fils-Aime]]: President & [[Chief Operating Officer|COO]] of NOA<br />[[Shigeru Miyamoto]]: Game Designer<br />[[Gunpei Yokoi]] (deceased): Creator of [[Game Boy]], [[Game & Watch]], and ''[[Metroid]]'' <br />[[Hiroshi Yamauchi]]: Former President & Chairman<br />[[Minoru Arakawa]] & [[Howard Lincoln]]: Former heads of NOA<br />[[Satoru Shibata]]: President of NOE
|num_employees=3,768 (2008)
|industry = [[Card games]] (previously)<br />[[Video game industry|Video games]]
|products=[[Game Boy line]], [[Color TV Game]], [[Nintendo Entertainment System|NES]], [[Super Nintendo Entertainment System|SNES]], [[Nintendo 64]], [[Nintendo GameCube]], [[Nintendo DS]], [[Wii]], and various [[video game]] titles.
|revenue = {{profit}} [[United States dollar|USD$]]16.2 billion (2008)<ref>http://www.nytimes.com/aponline/technology/AP-Earns-Japan-Nintendo.html?_r=1&ref=technology&oref=slogin</ref>
|net_income = {{profit}} [[United States dollar|USD$]]2.5 billion (2008)
|homepage = [http://www.nintendo.co.jp/ Nintendo Japan]<br />[http://www.nintendo.com/ Nintendo of America]<br />[http://www.nintendo-europe.com/ Nintendo Europe]<br />[http://www.nintendo.com.au/ Nintendo Australia]
}}

'''Nintendo Company Ltd.''' (任天堂株式会社 ''Nintendō [[Kabushiki kaisha|Kabushiki-kaisha]]''<sup>[[Help:Japanese|<span class="t nihongo icon" style="color:#00e;font:bold 80% sans-serif;text-decoration:none;padding:0 .1em;">?</span>]]</sup>; {{tyo|7974}}, {{ndaq|NTDOY}}, {{FWB|NTO}}) is a [[Japan]]ese [[multinational corporation]] founded on <!--This founding date is correct. Nintendo is literally over a hundred years old. Please do not change it to another date.--> [[September 23]] [[1889]]<ref name="history NOJ">{{cite web|url=http://www.nintendo.co.jp/n05/index.html|title=Company History|publisher= Nintendo|language=Japanese|accessdate=2006-07-29}}</ref> in [[Kyoto]], Japan by [[Fusajiro Yamauchi]] to produce handmade [[hanafuda]] cards.<ref name="history NOA">{{cite web|url=http://www.nintendo.com/corp/history.jsp|title=Company History| publisher=Nintendo|accessdate=2006-06-04}}</ref> In the mid-twentieth century, the company tried several small niche businesses, such as a [[love hotel]] and a taxi company.<ref name="history N-Sider">{{cite web|url=http://www.n-sider.com/articleview.php?articleid=45|title=Nintendo History Lesson: The Lucky Birth|publisher=[[N-sider]]|accessdate=2006-06-04|accessyear=|curly=}}</ref> Over time, it became a [[video game]] company, growing into one of the most powerful in the [[Video game industry|industry]] and [[Japan]]’s third most valuable listed company with a market value of more than [[United States dollar|US$]]85 billion.<ref>[http://www.reuters.com/article/companyNewsAndPR/idUST30751820071015 Reuters: Nintendo sets $85 bln high score, thanks to Wii, DS]</ref> Aside from video games, Nintendo is also the majority owner of the [[Seattle Mariners]], a [[Major League Baseball]] team in [[Seattle, Washington]], [[United States|USA]].

In 2008 Nintendo was honored at the 59th Annual [[Technology & Engineering Emmy Award]]s for pioneering the development of [[handheld games]] with its [[Nintendo DS]] system, and for the unique user interface of the Nintendo [[Wii]].


==Name origin==
According to Nintendo's Touch Generations website the name "Nintendo" translated from Japanese to English means "Leave luck to heaven ".<ref>http://www.touchgenerations.com/enGB/discover_nintendo/what_nintendo_means.php</ref>

==History==
{{main|History of Nintendo}} <!--It was agreed that this section was the main problem with the articles length. Please do not add anymore information to this section.-->

[[Image:NintendoCards.jpg|thumb|220px|left|Nintendo Poster from late [[Meiji period|Meiji Era]]]]
[[Image:Nintendo former headquarter plate Kyoto.jpg|thumb|220px|left|Former headquarter plate from when Nintendo was solely a playing card company]]
===As a card company (1889 – 1956)===
Nintendo started as a small Japanese business by [[Fusajiro Yamauchi]] near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a [[playing card]] game called [[Hanafuda]]. The handmade cards soon began to gain popularity, and Yamauchi had to hire assistants to mass produce cards to keep up with the demand.

===New Ventures (1956 – 1975)===
In 1956, Hiroshi Yamauchi paid a visit to the US, to engage in talks with the [[United States Playing Card Company]], the dominant playing card manufacturer in the US. Yamauchi was shocked to find that the world’s biggest company in his business was relegated to using a small office. This was a turning point where Yamauchi realized the limitations of the playing card business. He then gained access to Disney’s characters and put them on the playing cards, in order to drive sales.

In 1963, Yamauchi renamed ''Nintendo Playing Card Company Limited'' to ''Nintendo Company, Limited.'' The company then began to experiment in other areas of business using the newly injected capital. During this period of time between 1963 and 1968, Nintendo set up a [[Taxicab|taxi]] company, a "[[love hotel]]" chain, a TV network and a food company (trying to sell instant rice, similar to [[instant noodle]]s). All these ventures eventually failed, and after the Tokyo Olympics, playing card sales dropped, leaving Nintendo with 60 yen in stocks.

In 1966, Nintendo moved into the Japanese toy industry with the [[Ultra Hand]], an extending arm developed by maintenance engineer [[Gunpei Yokoi]] in his free time. The Ultra Hand was a huge success, selling approximately 1.3 million units.{{Fact|date=April 2008}} Gunpei Yokoi was moved from maintenance to the new "Nintendo Games" department as a product developer. Nintendo continued to produce popular toys, including the [[Ultra Machine]], [[Love Tester]] and the [[Kousenjuu]] series of light gun games. Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required of the toy market, and fell behind the well-established companies such as [[Bandai]] and [[Tomy]].

In 1973, the focus shifted to family entertainment venues with the [[Laser Clay Shooting System]], using the same light gun technology used in their Kousenjuu series of toys, and set up in abandoned bowling alleys. Following some success, Nintendo developed several more light gun machines for the emerging arcade scene. While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new market.

===Electronic Era (1975 – Present)===
In 1974, Nintendo secured the rights to distribute the [[Magnavox Odyssey]] home [[video game]] system in Japan. In 1977, Nintendo began to produce their own [[Color TV Game]] home video game systems. Four of these systems were produced, each playing variations on a single game (for example, [[Color TV Game 6]] featured 6 versions of ''Light Tennis'').

A student product developer, [[Shigeru Miyamoto]], was hired to Nintendo at around this time. He worked under [[Gunpei Yokoi]] and one of his first tasks was to design the casing for several of the ''Color TV Game'' systems. Shigeru Miyamoto went on to create some of Nintendo's most famous video games and become one of the most recognisable faces in the video game industry.

In 1978, Nintendo moved into the video [[arcade game]] industry with ''[[Computer Othello]]'', and several more titles followed. Nintendo had some small success with this venture, but it wasn't until 1981 with the release of ''[[Donkey Kong (video game)|Donkey Kong]]'', designed by Shigeru Miyamoto, that Nintendo's fortunes changes dramatically. The massive success of the game and many licensing opportunities (ports were released on the [[Atari 2600]], [[Intellivision]], and [[ColecoVision]]) gave Nintendo a huge boost in profit.

In 1980, Nintendo launched its handheld video game series, the [[Game & Watch]], developed by Gunpei Yokoi. The pocket-sized games were a worldwide success.

In 1983, Nintendo launched the [[Family Computer]] home video game system in Japan alongside ports of its most popular arcade titles. In 1985 the system launched in North America as the [[Nintendo Entertainment System]], and was accompanied by [[Super Mario Bros.]], which remains one of the biggest selling video games of all time. In 1989, Gunpei Yokoi developed the [[Game Boy]] handheld video game system. Nintendo is the longest-surviving video game console manufacturer to date, and has produced the [[Super Nintendo Entertainment System]], [[Nintendo 64]], [[Nintendo Gamecube]], [[Game Boy Color]], [[Game Boy Advance]], [[Pokémon Mini]] and [[Virtual Boy]] systems.

Nintendo’s current video game systems are the [[Nintendo DS Lite]] and [[Wii]].

===Slogans===
*Now you're playing with power! ([[1986]]–[[1992]])*
*Have you had your fun today? ([[1991]]–[[1992]])
*The best play here! ([[1992]]–[[1994]])
*Play it loud! ([[1994]]–[[1996]])
*Get N or get out! (in reference to the Nintendo 64) ([[1996]]–[[2000]])
*Who are you? (accompanied photos of civilians with Nintendo character faces pasted over) ([[2002]]–[[2005]])
*Too much fun! (in reference to all Nintendo products) ([[2002]]–[[2004]])
*Touching is good. (Nintendo DS) ([[2004]]–[[Present day|present]]) **
*Wii would like to play. (Wii) ([[2006]]–[[Present day|present]])

<nowiki>*</nowiki> Variations of this slogan were sometimes used. In Game Boy game commercials, it would read "Now you're playing with power...Portable power!" For Super NES, it would be "Now you're playing with power...Super power!"

<nowiki>**</nowiki> Since the release of the [[Nintendo DS Lite]] in [[North America]], this slogan has not been used for DS games.

==Gaming systems==
{{main|Nintendo video game consoles}}

==Offices and locations==
[[Image:Nintendo office.jpg|thumb|225px|The exterior of Nintendo’s main headquarters in [[Kyoto]], [[Japan]]]]

Nintendo Company, Limited (NCL), the main branch of the company, is based in [[Minami-ku, Kyoto]], [[Kyoto Prefecture]], [[Japan]] ({{coord|34|58|11.89|N|135|45|22.33|E|display=inline|format=dms}}). Nintendo of America (NOA), its [[United States|American]] division, is based in [[Redmond, Washington]]. It has distribution centers in [[Atlanta, Georgia]], and [[North Bend, Washington]]. Nintendo of Canada (NoC) is based in [[Richmond, British Columbia]], with its own distribution centre in [[Toronto, Ontario]]. [[Nintendo Australia]], its [[Australia]]n division, is based in [[Melbourne|Melbourne, Victoria]], and Nintendo of Europe, the [[Europe]]an division, is based in [[Großostheim]], [[Germany]]. [[iQue|iQue, Ltd.]], a [[People's Republic of China|Chinese]] [[joint venture]] with its founder, [[Wei Yen|Doctor Wei Yen]], and Nintendo, manufactures and distributes official Nintendo consoles and games for the mainland Chinese market, under the iQue brand. Nintendo also established Nintendo of Korea (NoK) on [[July 7]], [[2006]].

==See also==
{{commonscat|Nintendo}}
{{portal|image=WikiShroom2.svg}}
*[[Divisions of Nintendo]]
*[[History of Nintendo]]
*[[List of Nintendo developers]]
*[[Franchises established on Nintendo systems]]
*[[History of computer and video games]]
*[[Nintendo Seal of Quality]]
*[[Nintendo policy]]
*''[[Lewis Galoob Toys, Inc. v. Nintendo of America, Inc.]]''
*[[List of video games published by Nintendo]]
*[[List of Nintendo characters]]
*[[Multinational corporation]]
*[[Player's Choice]]
*''[[Universal City Studios, Inc. v. Nintendo Co., Ltd.]]''
*[[Video games censored by Nintendo of America]]

==References==
{{reflist}}

==External links==
{{sisterlinks}}
*[http://www.nintendo.com/countryselector Nintendo official website]
*[http://www.officialnintendomagazine.co.uk/ The Official Nintendo Magazine (UK)]
*[http://www.nintendopower.com/home Nintendo Power]
*[http://www.nintendoland.com/home2.htm?history/index.htm Detailed Nintendo history]
*[http://www.warioworld.com English business site] (developers only)

{{-}}
{{Nintendo developers}}
{{Nintendo hardware}}
{{Japanese Electronics Industry}}
{{IT giants}}
{{TOPIX 100}}




[[Category:Companies established in 1889]]
[[Category:Companies of Japan]]
[[Category:Companies headquartered in Kyoto]]
[[Category:Companies based in Redmond, Washington]]
[[Category:Japanese video game companies]]
[[Category:Video game publishers]]
[[Category:Nintendo|*]]
[[Category:Academy of Interactive Arts & Sciences members]]
[[Category:Video game developers]]
[[Category:Entertainment Software Association]]

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Revision as of 17:41, 14 May 2008

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