Nissan Motors vs. Nissan Computer

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Nissan Motors v. Nissan Computer
Seal of the United States Court of Appeals for the Ninth Circuit.svg
CourtUnited States Court of Appeals for the Ninth Circuit
DecidedAugust 6, 2004 (2004-08-06)[1]
Court membership
Judges sittingStephen S. Trott
Pamela Ann Rymer
Sidney Runyan Thomas

Nissan Motors vs. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name[2] The case has received national attention in the U.S.[3][4][5]


Nissan Motor Corporation[edit]

Beginning in the late 1970s, Datsun began progressively fitting its cars with small "Nissan" and "Datsun by Nissan" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States.[6] Between 1982 and 1986, the company transitioned from its "Datsun, We Are Driven!" to its "The Name is Nissan" campaign.[7] Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and Datsun still remained more familiar than Nissan.[7][8]

Uzi Nissan[edit]

In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina.[9][10] In 1987, Uzi Nissan founded Nissan International, Ltd, an import/export company that traded primarily in heavy equipment and computers.[11] On 14 May 1991, Uzi Nissan founded Nissan Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered for its use on 4 June 1994, five years prior to Nissan Motor Corporation's interest in the domain.[10][2]


Nissan Motors considered Nissan Computer's use of the name to be trademark dilution, and laid claim to the domain by alleging cyber squatting. However, Nissan Computer was named after its owner, Uzi Nissan.[12][13][14] Following the outcome of the case, Nissan Motors uses the name for its U.S. website.[15]


  1. ^ "NISSAN MOTOR CO v. NISSAN COMPUTER CORPORATION | FindLaw". Retrieved 9 October 2018.
  2. ^ a b Anderson, Mark K. (3 January 2001). "Who Gets to Drive". Wired. Retrieved 11 February 2014.
  3. ^ Leonard, Andrew (3 June 2002). "Nissan vs. Nissan". Salon. Retrieved 11 February 2014.
  4. ^ "Nissan vs. Nissan". IEEE Spectrum Careers. Archived from the original on 2 December 2005. Retrieved 24 May 2006.
  5. ^ "Nissan Motor Co. v. Nissan Computer Corp., and the Evolving Law of Trademark Dilution on the Internet". Retrieved 24 May 2006.
  6. ^ Aaker, David A. Managing Brand Equity : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN 0-02-900101-3 Chapter 3, Pg. 57
  7. ^ a b What's in a name? Archived 8 May 2006 at the Wayback Machine - ZCCA
  8. ^ Aaker, David A. Managing Brand Equity : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN 0-02-900101-3 Chapter 3, Pg. 56
  9. ^ Nissan, Uzi. "Nissan Foreign Car". Retrieved 11 February 2014.
  10. ^ a b Nissan, Uzi. "Nissan Motor vs. Nissan Computer". Retrieved 11 February 2014.
  11. ^ Nissan, Uzi. "Nissan International". Retrieved 11 February 2014.
  12. ^ "Nissan Motor vs. Nissan Computer" (PDF). Retrieved 26 May 2012.
  13. ^ A., Daniel (9 April 2011). "Why Isn't a Car Website". Yale Law & Technology. Retrieved 11 February 2014.
  14. ^ "Nissan Motor vs. Nissan Computer". Nissan Computer Corporation. Retrieved 24 May 2006.
  15. ^ "Nissan USA". Retrieved 11 February 2014.