Pacífico (beer)

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Cerveza Pacífico Clara
Advertising campaign for Pacifico Clara.jpeg
Type Beer
Manufacturer Grupo Modelo
Country of origin Mexico
Introduced 1900
Alcohol by volume 4.5%
Color Clear

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer. Cerveza Pacífico is named so because the Pacífico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

History[edit]

Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico, in Mazatlán. Its label includes a picture depicting a lifesaver encompassing a hill with the port's lighthouse hill, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in four different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), "ballenas" (32 fl. oz.) and "Ballenón" (1.2 L).

Alcohol content: 4.5 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark).

The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954. The Belgian-Brazilian Anheuser-Busch InBev company currently owns a 50% stake of Grupo Modelo.

See also[edit]