Pom-Bear
| File:Pom-Bear Packet.jpg | |
| Type | Snack food |
|---|---|
| Inception | 1987 |
| Manufacturer | Intersnack |
| Available | Available |
| Website | https://www.pom-baer.de/, https://www.pom-bear.co.uk/  |
Pom-Bear is a teddy bear shaped snack food made out of potatoes. They are sold in the United Kingdom and Republic of Ireland and in many other European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär.[2] They were first introduced to the UK market in 1990.[3] Pom-Bear come in several flavours. They are produced by the German snack food company Intersnack.
Pom-Bear come in three core flavours: ready salted, cheese and onion, and salt and vinegar. Over the years the brand has been sold in a variety of limited edition flavours and shapes, including pizza[4] and snowmen.[5]
In 2008 the British consumer rights organisation Which? criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children.[6] The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[7]
In 2010 a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]
See also
References
- ^ "Our Brands". Intersnack.
- ^ "About Pom-Bear". Pom-Bear. Intersnack.
- ^ "Our Story". KP Snacks.
- ^ "Pom-Bear's range of Teddy Shaped Potato Snack in Pizza Flavour variety available in United Kingdom". Product Launch Tracker. Datamonitor. October 20, 2011.
- ^ Riley, Lisa (September 15, 2012). "After 22 years, Pom-Bear branches out from teddies with limited edition snowmen". The Grocer.
- ^ Weaver, Matthew. "Call to ban use of cartoons to sell unhealthy food to children". The Guardian. Guardian News and Media Ltd.
- ^ Thomas, Jonathan (September 2010). "Global market review of healthy snacking - forecasts to 2014 - 2010 edition: Industry supply". Just Food.
- ^ "Why brands are going movie mad". The Grocer. October 30, 2010.